For every month a person completes their monthly exercise challenge in the Fitness app, Apple should give them a free month of the 50GB iCloud plan

The plan only costs $1 a month. Apple can almost certainly eat that cost, and anyone who cannot complete their monthly exercise challenge because of illness or injury can probably still afford the $1 to keep the plan going.

The monthly challenge in the Fitness app is tailored to each user based on their exercise habits, right?