What do you think about the Apex Pro Keyboard?

The other day I was in Target and they had a keyboard display, and in that display was a SteelSeries Apex Pro TKL. For those unfamilliar with them, they feature what they call omnipoint keyswitches, which basically means that they are all essentially analogue inputs, which means you can adjust the actuation point in software.

I know there are a lot of keyboard enthusiasts here on Tildes, so I thought I'd ask what you thought about it. While I'm probably not going to buy one anytime soon, I'm interested in it. But I'd also use it almost exclusively for typing, which isn't really the target audience for it. I generally prefer tactile switches but I realized while demoing the Apex that I've been using rubber dome switches so much in recent years that it doesn't matter too much.