18 votes

Lego announced Thursday that six Bluey sets will be released in 2025 – sets haven't been revealed yet, that will happen in the spring

Posted by mycketforvirrad
Tags: denmark, toys, lego, duplo, television.childrens, cartoons, bluey, announcements, australia, author.oli welsh, source.polygon, short read
https://www.polygon.com/toys/505974/bluey-lego

Link information

This data is scraped automatically and may be incorrect.

Title
Bluey is getting some Lego sets
Authors
Oli Welsh
Published
Jan 9 2025
Word count
271 words

5 comments

  1. [4]
    SpecialtyCoffeeDad
    Link
    I feel like the amount of merchandising for Bluey kills the magic of it somehow. The TV show in isolation is brilliant, and I cannot fault it. But it's like it takes on another life in the...

    I feel like the amount of merchandising for Bluey kills the magic of it somehow.

    The TV show in isolation is brilliant, and I cannot fault it. But it's like it takes on another life in the mountains of licensed toys, toothbrushes and ultraprocessed snacks available now.

    Bluey is becoming an icon of mass consumerism and, at least in my eyes, it taints the wholesome messages of the show.

    8 votes
    1. elcuello
      Link Parent
      Not that it makes it any better but is it worse than other popular children shows ?

      Not that it makes it any better but is it worse than other popular children shows ?

      4 votes
    2. CptBluebear
      Link Parent
      Merchandising is licensed out and not kept in house. The popularity of the IP means the merch is being sold hand over fist but Ludo has little control over it. If it looks like overproduced slop...

      But it's like it takes on another life in the mountains of licensed toys, toothbrushes and ultraprocessed snacks available now.

      Merchandising is licensed out and not kept in house. The popularity of the IP means the merch is being sold hand over fist but Ludo has little control over it.

      If it looks like overproduced slop not in line with the series' message, it's because it is.

      4 votes
    3. gil
      Link Parent
      True. But I guess it's the price we pay to have and keep having more Bluey in the future.

      Bluey is becoming an icon of mass consumerism and, at least in my eyes, it taints the wholesome messages of the show.

      True. But I guess it's the price we pay to have and keep having more Bluey in the future.

      1 vote
  2. Deely
    Link
    Hm. Looks like ears actually revealed?

    Hm. Looks like ears actually revealed?

    2 votes