What do you think about IHOP's new name, "International House of Burgers"?
Today, IHOP announced, "Our new burgers are so good, we changed our name. That’s right. We’re the International House of Burgers now." Is this just a publicity stunt to promote their burgers and...
Today, IHOP announced, "Our new burgers are so good, we changed our name. That’s right. We’re the International House of Burgers now."
Is this just a publicity stunt to promote their burgers and boost lunch/dinner sales? Or is this a permanent re-branding of the 60 year old company?
9
votes
Generally, it helps build up demand and allows the website to scale more efficiently.