What do you think about IHOP's new name, "International House of Burgers"?
Today, IHOP announced, "Our new burgers are so good, we changed our name. That’s right. We’re the International House of Burgers now."
Is this just a publicity stunt to promote their burgers and boost lunch/dinner sales? Or is this a permanent re-branding of the 60 year old company?
I'm almost certain this is just a marketing stunt, like the time Pizza Hut changed their name. They have an extremely recognizable brand, something like this would accomplish nothing but harming them.
They didn't even buy ihob.com, this is definitely a stunt. The least they could've done is buy ihob.restaurant, as I remember looking at that domain a few days ago and it was available (now it's also being squatted on).
I'm surprised they got Twitter to transfer their tweets and followers to the @IHOb handle.
Anyone can easily change their username on twitter.
The username, yes. Not the handle.
EDIT: I was wrong.
No, both. I just changed mine recently. Unless they've changed the policy in the last year or so.
It's a marketing gimmick, and not a good one at that. Burgers? Really? As if there's not a thousand other burger joints already... it's not even a unique food
They don't even have very good or unique burgers... What a weird attempt to make a lateral change to their menu entirely
My guess is this is less about burgers and more about getting people to go there for lunch and dinner.
I moved to a bland part of the midwest a couple years ago, and there are only a couple restaurants that have any interesting food where I live. One was cajun themed, and last time I went I noticed they had rebranded themselves as a burger joint with only a few cajun items remaining on the menu. I guess the people here just can't handle any slightly exotic food. I was disappointed.
I guess my point is that IHOP is probably right that a lot of people will eat their new burgers despite the fact that you can get burgers anywhere else.
Really, it sounds to me like IHOP just became Denny's. They're not exactly the kind of restaurant that thrives on doing wild and crazy foods; they don't really want to be unique.
IHObble is how I see it.
It sounds like their other leg is finally healing. For a long time, they could only hop! Now finally they can hobble.
Tags: low effort, joke, dumb
I liked this one! I saw it as they had both legs and could hop, then shot themselves in the foot and now they hobble.
when i was a kid, the international house of pancakes was a quality establishment, where i knew i could get a premium breakfast. the decline has been dramatically slow.
ive been less and less likely to end up at ihop for many years now. this just kind of reinforces that downward shift.
i already have a place for a good burger, i dont need another. what i need now is a good place for breakfast.
This is the kind of corporate marketing nonsense I don't think any of us should waste a single neuron on. C'mon, Tildes, we're better than that.
You’re right, IMO we can do better but not in the way you imply. Falling into that overly cynical reddit /r/hailcorporate trap drives me absolutely nuts. I have even been accused of being a “corporate shill” on multiple occasions on reddit for simply having posted various content despite not being associated with the companies behind any of them in any way (E.g posting YouTube content like Hot Ones and even recent superbowl ads).
People can be legitimately curious and interested in sharing and talking about things related to what corporations do, even their marketing gimmicks and commercials (look at ~games right now with all the E3 content). They undeniably have a huge impact on our lives, after all. So how about we do better by looking for and presenting evidence before we go pulling the super cynical, highly dismissive “corporate shill/hailcorporate” card in regards to what people post on ~?
I didn't accuse anyone of being a corporate shill... I said I think taking a marketing campaign at face value is a waste of time. I agree that being overly cynical is a problem and people do engage with brands throughout their lives but some amount of cynicism towards corporations is good to have.
The hailcorporate nonsense on reddit really pisses me off and I guess I got a bit “triggered” (I hate that word but it applies here) by your comment. Rereading it I now realize I overreacted, so sorry for that and sorry for being so aggressive. :/
Hey, no worries! I understand your annoyance! :)
I understand that brands are a huge part of our lives, and are likely to come up naturally. At the same time, though, in a world where likes and upvotes are just as likely purchased as earned, I can totally get behind skepticism.
I just wish they'd air commercials like this again
Ah, that explains it. I didn't realize they own Applebees too — that explains the combination Applebees & IHOP I went to the other day. (Spoiler - the food wasn't good. I won't miss them.)
I foresee a pancake burger with syrup dipping sauce.
Ihob sounds like something out of clickhole.
In this day and age, I'm starting to think clickhole ought to branch into actual marketing consultancy. That'd only make sense.