10 votes

Designing Facebook's new company branding

8 comments

  1. [3]
    cptcobalt
    Link
    It sure seems like they're trying to humanize their company by creating imagery with the same sort of cottony short-sighted idealism as a Fruit of the Loom underwear ad. (Literally, it's all...

    Art Direction: The brand comes to life in the context of people, cultures, communities and relationships. The art direction is designed to capture the emotional connections between people and express a sense of potential when they can come together.

    It sure seems like they're trying to humanize their company by creating imagery with the same sort of cottony short-sighted idealism as a Fruit of the Loom underwear ad. (Literally, it's all 90s-inspired cotton clothing here, nothing at all to do with Facebook as a brand. But that's just my take.)

    11 votes
    1. emdash
      Link Parent
      The spacing and width of the wordmark is reminiscent of the random redesign Dropbox did a while back, at least to me.

      The spacing and width of the wordmark is reminiscent of the random redesign Dropbox did a while back, at least to me.

      6 votes
    2. UniquelyGeneric
      (edited )
      Link Parent
      I think they’re also trying to distance the parent company (Facebook) from their flagship product (also Facebook). Doing so would presumably avoid the privacy stigma they’ve gathered over the past...

      I think they’re also trying to distance the parent company (Facebook) from their flagship product (also Facebook). Doing so would presumably avoid the privacy stigma they’ve gathered over the past year or two, while legitimizing their argument that they’re more an Alphabet-like company, with Instagram and WhatsApp as mere products under their portfolio (therefore undeserving of an anti-trust investigation).

      It’s curious that they didn’t change the name itself, though, as I feel it comes with a lot of baggage at this point. I don’t know if changing a logo design in font only is going to be enough to gain goodwill from consumers and privacy advocates, and their emphasis on seemingly minor details in the typography feels like Facebook is up to their usual antics of manipulating users in subtle ways.

      I don’t buy it, and their attempt at appearing more human and friendly just seems to fall tone deaf yet again.

      5 votes
  2. Deimos
    (edited )
    Link
    Edited the link to a more in-depth blog post, previously it linked to this short release on the Facebook Newsroom site.

    Edited the link to a more in-depth blog post, previously it linked to this short release on the Facebook Newsroom site.

    3 votes
  3. Kuromantis
    Link
    Tl;dr they're gonna make it clearer which products they have bought.

    Tl;dr they're gonna make it clearer which products they have bought.

    3 votes
  4. [3]
    Comment removed by site admin
    Link
    1. [2]
      Deimos
      Link Parent
      Please don't post dismissive, substance-less comments like this.

      Please don't post dismissive, substance-less comments like this.

      2 votes
      1. bbvnvlt
        Link Parent
        You're right. Apologies. It's just such obvious BS. Hit a nerve. The wrong kind ;)

        You're right. Apologies. It's just such obvious BS. Hit a nerve. The wrong kind ;)

        1 vote
  5. [2]
    Comment removed by site admin
    Link
    1. Deimos
      Link Parent
      Please don't post dismissive, substance-less comments like this.

      Please don't post dismissive, substance-less comments like this.

      3 votes