Large wildfires choke 60% of Brazil and large chunks of neighboring countries in smoke

As far as I can tell it's heavily correlated with how conservative people are (as per usual), but unfortunately agribusiness captures a lot of people (and a large share of Brazil's political and economic power) fairly hard in decent part because our biggest news outlet is known for the catchphrase "Agro is tech, Agro is pop, Agro is all/everything" so the image of the small farmer is conflated with these industries. (This is also common in many many other places, but meaningfully worse here than in the west because as a developing country actual small farmers are a significant portion of the country's population.) There's also the factor that many or even most adults spend most of their day working or commuting in offices, buses, cars, etc. and people might only notice in passing that the sky above them is literally gray instead of blue while working and driving and browsing the phone in the bus. The last factor working against people caring is that the climate ministers saying these fires are caused intentionally is not common knowledge and people can just assume this summer (spring, but the northern half of the country in particular really doesn't have that type of season) was particularly bad because of El niño or some wholly natural phenomenon, or that Brazil isn't really too responsible for the heating because the bulk of emissions have always come from rich countries. My classmates seem to notice and talk about it sparingly and probably care about climate change at least a little but everyone has something more important to do.