9
votes
‘We're making wine in Norway’ – climate change is pushing vineyards further north and south towards the poles
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- Title
- Climate change: 'We're making wine in Norway'
- Published
- Apr 16 2022
- Word count
- 1030 words
Interesting from a climate change perspective, I guess. But I don't see Norwegian wine becoming a hit internationally. There's a big push from both market forces and the government to make Norwegian cider an international brand. Cider from the Hardangerfjord (the next big fjord to the south of the Sognefjord on the map) has a Protected Geographic Indication status, like, say, Italian mozzarella, and it's got a much longer history. If you want to sell premium alcoholic beverages, it really helps to be able to say "we've been doing this for hundreds of years, this is our cultural heritage."
While this is true, new vineyards and regions do arise and rise to prominence. California wasn't always wine country, and now it is. Give Norway a few decades and it'll have the beginning of new traditions.
My point was rather that they're competing for attention with a product that is from the same region, fills a similar niche, and has a lot more resources going into promoting it. Not that a new wine region prime facie can't arise.