8 votes

The making (and unmaking) of a Canadian brand: Tim Horton's

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Tags: brands, tim hortons, canada, coffee, cafes, business, retail, author.arwa mahdawi, source.the guardian
https://www.theguardian.com/world/2018/jul/09/tim-hortons-canada-coffee-brand-popularity-downfall

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Title
What happened to Tim Hortons? The downfall of Canada's brand
Authors
Arwa Mahdawi
Published
Jul 9 2018
Word count
1533 words

3 comments

  1. [4]
    Comment deleted by author
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    1. [3]
      Luca
      Link Parent
      Not just the coffee, but the donuts too. They come in frozen and are shit now. Still, haven't gone to a Tim's in years. No point when there are good, locally owned coffee places all around me.

      In an effort to make more money they cut corners on the only thing that made TH, the coffee.

      Not just the coffee, but the donuts too. They come in frozen and are shit now.

      Still, haven't gone to a Tim's in years. No point when there are good, locally owned coffee places all around me.

      3 votes
      1. [2]
        euphoria066
        Link Parent
        There are no good locally owned coffee places near me, so I guess I still do go to Tims because it's the closest place to get coffee by my house - but man, their coffee is "fine" and their...

        There are no good locally owned coffee places near me, so I guess I still do go to Tims because it's the closest place to get coffee by my house - but man, their coffee is "fine" and their doughnuts have really gotten awful.

        Especially in the instagram world we live in where when people eat something caloric and covered in icing, people want to brag about it, Tims should have stepped UP their doughnut quality, not brought it down.

        1. Luca
          Link Parent
          Their donuts still look deceptively delicious, so I guess they've got the instagram game down. I'm lucky that I live in the heart of downtown. There are 3 great local, non-chain coffee places...

          Tims should have stepped UP their doughnut quality, not brought it down.

          Their donuts still look deceptively delicious, so I guess they've got the instagram game down.

          I'm lucky that I live in the heart of downtown. There are 3 great local, non-chain coffee places within a 10 minute walk of me, 2 of which have fresh pastries and food.