6 votes

Now Your Groceries See You, Too

2 comments

  1. tn5421
    Link
    "Crucially, the “Cooler Screens” system does not use facial recognition." The difference is essentially academic at this point, considering how much other stuff they track.

    "Crucially, the “Cooler Screens” system does not use facial recognition."

    The difference is essentially academic at this point, considering how much other stuff they track.

    1 vote
  2. alyaza
    Link
    this is fine.

    this is fine.

    Crucially, the “Cooler Screens” system does not use facial recognition. Shoppers aren’t identified when the fridge cameras scan their face. Instead, the cameras analyze faces to make inferences about shoppers’ age and gender. First, the camera takes their picture, which an AI system will measure and analyze, say, the width of someone’s eyes, the distance between their lips and nose, and other micro measurements. From there, the system can estimate if the person who opened the door is, say, a woman in her early 20s or a male in his late 50s. It’s analysis, not recognition.
    The distinction between the two is very important. In Illinois, facial recognition in public is outlawed under BIPA, the Biometric Privacy Act.