13
votes
The Swedish dairy lobby is fighting alternative milks, like Oatly, as if they're an existential threat
Link information
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- Title
- Sweden's 'Milk War' is getting udderly vicious
- Word count
- 1550 words
This reminded me of a similar push in the US to prevent non-dairy products from calling themselves "milk."
It ultimately didn't go anywhere. That said, I wonder if that's why Trader Joe's sells "Almond Beverage," possibly taking a precautionary step and now just being stuck with that packaging for a while. :p
Yeah, there's also been a push by the meat industry for the same exact reason.