15 votes

A Penthouse Made for Instagram

5 comments

  1. [5]
    balooga Link
    Man, I don't get it. Maybe I'm just getting old and out of touch. I don't have an Instagram account and I can't understand why anyone would willingly choose to follow these people and be...

    Man, I don't get it. Maybe I'm just getting old and out of touch. I don't have an Instagram account and I can't understand why anyone would willingly choose to follow these people and be advertised to. Seems like a treadmill of shallow, superficial envy and one-upmanship. I'd love an explanation from someone more familiar with that culture.

    8 votes
    1. alyaza Link Parent
      that's because it is a treadmill of shallow, superficial envy and one-upmanship, and to some extent even the people who like it i think realize that's the case. but as near as i can tell, people...

      that's because it is a treadmill of shallow, superficial envy and one-upmanship, and to some extent even the people who like it i think realize that's the case. but as near as i can tell, people appear to mostly be drawn to it because it's something to look "up" to in a way. influencers are after all essentially being paid to sell you things seemingly without doing any "real" work to sell you those things (although i'm sure there's plenty of work going on behind the scenes) and on some level, the idea of being able to not do much of anything but still make a living off of doing so is pretty desirable to people. there's also the aspect of influencers coming off as opulent and well-off, which i'm sure is especially desirable to younger people who are less likely to be that way as they grow up.

      it's also "in", so there's that. but mostly i think people follow influencers because they seem to represent success and wealth while also giving the impression of having not worked a day to earn that wealth like everybody else.

      6 votes
    2. roboticide Link Parent
      I doubt I'm much more in touch than you are, but I think B follows A, not vice versa. People aren't following these people and choosing to be advertised to, people were already following these...

      I doubt I'm much more in touch than you are, but I think B follows A, not vice versa. People aren't following these people and choosing to be advertised to, people were already following these people and companies decided to use them to advertise because more conventional means no longer work.

      No one applies for a job as an "influencer". It's not a job title, there are probably no W-2s involved*. A "normal" user just develops a following, mostly just by being broadly attractive and working specifically with this goal in mind, and hopefully a company will notice them and ask them to advertise.

      * I say probably but honestly at this point I'd be shocked if there weren't agencies or agents for Instagram influencers the way YouTube studios grew to support already popular YouTubers. Even if someone is "good at" Instagram and grew their following organically, that doesn't mean they know how to handle a large company wanting to use them to advertise or negotiate a contract.

      3 votes
    3. Diet_Coke Link Parent
      I'm the same way. I've spent my online life trying to avoid ads. Kids these days are knowingly subscribing to ads as entertainment! Is it so surprising though, that they've DIYed the Kardashians?

      I'm the same way. I've spent my online life trying to avoid ads. Kids these days are knowingly subscribing to ads as entertainment! Is it so surprising though, that they've DIYed the Kardashians?

      2 votes