How did you decide on a daycare for your small child/children?

Hello, I hope this is the right place for this kind of question. I've thought about posting it for a few weeks now but didn't know whether I should or not.

My wife has recently opened a small home daycare. We tailored everything to what we would look for if we needed daycare for our child, which was a small class size (5 children max), fully licensed and compliant with all local and state laws (which a lot of other places aren't), plenty of safe indoor and outdoor space (including a whole damn playground), and a learning-based curriculum rather than just babysitting. We have gotten a couple of people to sign up, but are having a rough time attracting more. Some people message us to ask questions, but then never reply when we provide answers. We've tried lowering our prices a bit to get started, and we're very flexible when it comes to time and needs.

So I'm just wondering, for any parents out there who have or have had small children and needed daycare, how did you decide on a place? Where/how did you find this place? And what about it stood out to you? Was it the price? Location? Recommendation of a close friend?

Any insight would be appreciated, thanks.