4 votes

Do you know the effects of using clickbait to combat misinformation?

Posted by updawg
Tags: technology, internet, social media, misinformation, clickbait, studies, author.jooyoung lee, author.emily booth, author.marian andrei rizoiu, source.the conversation
https://theconversation.com/a-new-study-finds-that-to-counter-misinformation-online-we-need-to-copy-its-style-293220

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Title
A new study finds that to counter misinformation online, we need to copy its style
Authors
Jooyoung Lee, Emily Booth, Marian-Andrei Rizoiu
Published
Oct 4 2026
Word count
873 words

1 comment

  1. skybrian
    Link
    It’s a narrow finding: some kinds of headlines get more clicks. From the article:

    It’s a narrow finding: some kinds of headlines get more clicks. From the article:

    Our findings suggest communication style can help attract attention to reliable information.

    They don’t show that we changed anyone’s mind. We don’t know whether people read the linked pages, and Facebook’s delivery system influenced who saw each advertisement.

    1 vote