Posting not a link as it's just a newsflash type thing. Translations with deepl. Edited some of the text myself to get rid of some redundant stuff.

Link

In March, sales of Jolly Cola increased at least 13-fold in Rema 1000 compared to the same period last year. Grocery chains Coop and Fleggaard have also seen significant increases. The Jolly Cola brewery also said earlier in March that they have never experienced anything like this.

Further context:

Link

Danes are bypassing American products, and chains are feeling it.

The boycott movement can be felt at the Danish fast food chain: ""We are clearly experiencing a growing interest. The fact that we are a Danish burger chain is an interesting alternative to the American chains for many Danes."

At a vintner, the anti-American movement is not a big issue, but the wine merchant has still received a “no thanks” from some customers when he has suggested an American wine: "Now that Trump has come to power, the demand is not as great as it used to be. Some people are simply opting out."

Even though consumers in Denmark want to send a signal and turn their backs on Trump and the US with their wallets, it could ultimately be a disservice to ourselves: "It should not become a joint boycott against the US, because we risk losing significantly more as a country than we gain from it. If the US suddenly says that it's time to stop buying Novo Nordisk medicines in the US, it will hit the Danish economy tenfold compared to the effect a consumer boycott has on the US economy,” he says. “There is no reason for us to provoke this trade war to become even fiercer than it already is."

Oh, and then there's also this:

Danish grocery chain to distinguish European from US goods.

More chains are joining in now: Coop to introduce labeling of American goods

sorry for dumb question but here it goes: I remember during the first administration, Trump launched some tariffs against us and if I recall correctly, it resulted in the signing of the USMCA which replaced NAFTA.

So, where I get lost is, are these agreements non-binding? Like a country can just choose not to follow them and face no consequences before they expire? Cause I'd assume that what the U.S. is doing breaks the conditions of the USMCA?

and if it's non-binding, then that means that even if another agreement is signed yet again, if Trump wants to throw a new tantrum halfway through his presidency and do tariff wars again, there's nothing stopping him and we'd have to come up with and sign a brand new agreement yet again?