Summary of what misconduct is being alleged here - Google is using their control of multiple firms in the advertising space to favour their own businesses and disadvantage competitor services....
Google operates an ad exchange, AdX, as well as ad tech services for advertisers—Google Ads and Google Display & Video 360 (DV 360)—and services for publishers, DoubleClick For Publishers (DFP).
Vestager said there's potential for misconduct because "Google may hold a dominant position on both ends of the ad tech supply chain" and "appears to have abused its market position" by ensuring that both advertising and publisher services allegedly favored AdX over other ad exchanges when matching advertisers and publishers.
By allegedly favoring AdX, Vestager said that Google was able to charge "a high fee for its 'exchange' services."
Summary of what misconduct is being alleged here - Google is using their control of multiple firms in the advertising space to favour their own businesses and disadvantage competitor services. Google the Ad Platform is not supposed to give different service to Google the Ad Retailer versus Other Ad Retailer.
Summary of what misconduct is being alleged here - Google is using their control of multiple firms in the advertising space to favour their own businesses and disadvantage competitor services. Google the Ad Platform is not supposed to give different service to Google the Ad Retailer versus Other Ad Retailer.