21 votes

Google announces major update to combat AI-generated spam in search results

Posted by SirNut
Tags: google.search, search engines, search results, artificial intelligence, spam, clickbait, crackdowns, author.kate knibbs, source.wired, paywall
https://www.wired.com/story/google-search-artificial-intelligence-clickbait-spam-crackdown/

Link information

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Title
Google Is Finally Trying to Kill AI Clickbait
Authors
Kate Knibbs, Andy Greenberg, Matt Simon, ron Tau, Makena Kelly, Steven Levy, Lauren Goode, David Nield, Morgan Meaker, Aarian Marshall, Will Knight, Paresh Dave
Published
Mar 5 2024
Word count
608 words

3 comments

  1. [2]
    Wes
    Link
    Google is using the term scaled content abuse now. It's not exactly clickbait they're targeting, but the actual helpfulness of the content. "Scaled content" seems like a useful term because...

    Google is using the term scaled content abuse now. It's not exactly clickbait they're targeting, but the actual helpfulness of the content.

    "Scaled content" seems like a useful term because they're specifically describing junk content produced in bulk with zero human oversight. Their policies state that they're still okay with AI content that is steered by humans, as long as it's accurate and helpful.

    Prohibiting AI outright doesn't seem like a viable option. AI writing aids are becoming integrated into more and more software tools, and AI checkers are notoriously inaccurate. Asking if the content is useful makes a lot more sense as a metric than asking how it was produced.

    24 votes
    1. SirNut
      Link Parent
      I agree. Hopefully there will be a reporting system in place to help filter out most of the generic trash articles Just this week, I was looking for a manual to a Garrard turntable, and can’t tell...

      I agree. Hopefully there will be a reporting system in place to help filter out most of the generic trash articles

      Just this week, I was looking for a manual to a Garrard turntable, and can’t tell you how many useless articles a from like 3 sites were clogging up the first few pages of search results

      13 votes