Maybe the behaviour being exhibited is not readers avoiding ads, but them seeking relevant text and ignoring anything that's irrelevant. In the study about the page for removing labels for jars,...
Maybe the behaviour being exhibited is not readers avoiding ads, but them seeking relevant text and ignoring anything that's irrelevant.
In the study about the page for removing labels for jars, the readers didn't look at the useful and relevant images anywhere near as much as they read the text. I see similar patterns in most of these diagrams. To me, this indicates someone going straight for the content they want, rather than them avoiding ads. "I want to learn about this. Teach me! Don't bother me with irrelevancies!" Those irrelevancies would certainly include ads, but they would also include menus and photos and links.
Maybe the behaviour being exhibited is not readers avoiding ads, but them seeking relevant text and ignoring anything that's irrelevant.
In the study about the page for removing labels for jars, the readers didn't look at the useful and relevant images anywhere near as much as they read the text. I see similar patterns in most of these diagrams. To me, this indicates someone going straight for the content they want, rather than them avoiding ads. "I want to learn about this. Teach me! Don't bother me with irrelevancies!" Those irrelevancies would certainly include ads, but they would also include menus and photos and links.