Yesterday, Adsense support sent an email to their users regarding their upcoming policy changes. This primarily affects how subdomains are monetized. Going forward, your subdomains inside the primary domains in the "Sites" section (www, etc.) won't be allowed, any existing ones will be removed and their rules will be merged with the primary domain (such as example.com).

Furthermore, what constitutes a "Site" will also change henceforth. You can only add a primary domain (such as example.com) and the subdomains which are listed on the public suffix list (such as github.io, blogspot.com, etc.). Thus, your own subdomains (such as xyz.example.com or www.example.com) won't be allowed in Adsense.

I don't know what they will achieve by doing this considering they already vet and audit each site before approving them for adsense? In any case, other alternatives to Adsense exist such as Propeller Ads, CJ Affiliate, etc. for those affected by this move but I don't know their efficacy.

I wrote the following as a Twitter thread first but I think this idea could work for Reddit/Tildes/Mastadon and would love to know what you folks think of it.

Here is how I would monetize a social network that could work for Twitter.

First of all, don’t charge your most valuable users - the power users that create the content for you. Instead focus on the users that get more value from your system - the consumers of the content.

The idea is simple - introduce a small time delay before content gets seen from the time it is published. For example, on Twitter it could be 1 minute. On Reddit it could be 10 minutes.

Paid subscribers would have no delay. Importantly - lift the delay for the users that generate a lot of views.

You can do revenue share with your content creators in proportion to how much time paid subscribers spent on their content.

And you can also identify your most valuable audience - the paid subscribers. This will help prioritize content moderation decisions, identify abuse, and prioritize appeals.

The delay would allow you to prioritize which content needs to be indexed instantly (ie from creators that paid subscribers are following) and which you can process on a best effort basis - saving on production costs.

You can gift subscriptions to your friends and family.

A year ago, I asked if people would pay for social media platforms and search engines if they could guarantee no data collection and no ads (although in hindsight, I wanted to ask people for basically all software services) and people overwhelmingly said no. Given how Facebook is dealing with the election and YouTube has taken control of monetization for the sake of more advertisements, I wonder what do people think is the right way for software makers to make money.