11 votes

How investors 10x each dollar, before they even invest

For the past several years I’ve been knee deep involved in Ukraine and as several people on Tildes know, a lot of my earliest days were spent donating, tens of thousands. All in all I’ve donated enough to nearly bankrupt myself when my situation changed.

As I got more involved (and now I’m an active investor in the sector), I want to share something I’ve learned since that I wish someone had told me when I started:

Every dollar you have that you want to put to work can, on average, be 10x’d by the time you put it in.

That means if you want to donate 10k, you may well be able to end up putting 100k to work towards your goal.

You may have seen this take the form of donation matching — some fame seekers sometimes do it (I’ll donate 10 dollars for every dollar you donate), but this isn’t necessarily what I mean.

Speaking on an investment side: on average, 10% “skin in the game” makes it very easy to get the remaining 90% as long as there is a net positive outcome possible. So by positioning your donation as your skin in the game to a larger fundraise, you set yourself up for multiplying your impact by ten.

What’s more: let’s say you don’t want to donate 10k in bulk but you have a good job that allows you to set aside 1k usd per month. You want to donate half of that (500 usd). This means per year you can donate 6k usd.
Are you able to take a two year engagement? Congratulations, that means you are donating 12k and can now raise for 120k with 10% skin in the game (as long as the money isn’t needed faster than at the rate it can be committed).

I had this discussion with an acquaintance who has been in finance for a long time and got a very good job. She was trying to figure out how to “invest” 40k per year, that would otherwise be lost to taxes. On a 7 year engagement she has now setup a 10M climate fund (around 2% SITG which is standard for funds).

I was floored she didn’t know this. I figured the reason I didn’t was because I didn’t study economics, but it seems so fundamental that I want more people to be aware that this is a thing.

20 comments

  1. [3]
    skybrian
    Link
    I'm not following. Where is the other 90% coming from? Could you give a specific example?

    I'm not following. Where is the other 90% coming from? Could you give a specific example?

    35 votes
    1. [2]
      Adys
      Link Parent
      You fundraise them. Having the 10% skin in the game makes doing so significantly easier, as @chocobean said. There's no free money, but this gets very close to it. When you're operating at this...

      You fundraise them. Having the 10% skin in the game makes doing so significantly easier, as @chocobean said.

      There's no free money, but this gets very close to it. When you're operating at this level, money is a resource and having /something/ means you can grow it into more, with not much effort.

      Think of it the other way. Let's say you have an idea for a project that requires $100k. Where is that money coming from? If some of it is not coming from you, then you have a problem.

      4 votes
      1. skybrian
        (edited )
        Link Parent
        Okay, I understand that you’re saying that fundraising for charity is easy and everyone interested in charitable causes should do it. But could you talk more about how you go about fundraising?...

        Okay, I understand that you’re saying that fundraising for charity is easy and everyone interested in charitable causes should do it. But could you talk more about how you go about fundraising?

        Sure, the specifics are going to be different for other people, but if you’re not going to talk about your situation in a little more detail, this is a rather cryptic hint.

        Or if you don’t want to talk about your own situation, maybe you could find an article online about someone else’s experience that’s spiritually similar?

        14 votes
  2. [4]
    gryfft
    Link
    I'm a bit confused. You are using the terms "donate" and "invest" interchangeably, but I didn't understand those to mean the same thing. Investors seek a monetary return, correct? Donations by...

    I'm a bit confused. You are using the terms "donate" and "invest" interchangeably, but I didn't understand those to mean the same thing. Investors seek a monetary return, correct? Donations by definition are not made with expectation of fiduciary compensation, or am I even more confused than I thought?

    Ninja edit: after rereading a bit more, I think you're basically saying "matching fundraisers work." That's nice, but also a bit "draw the rest of the owl" since you didn't go into detail about the actual mechanisms of setting up such a fundraiser - tax structures, 501(c)X etc.

    Can you elaborate with tighter specificity?

    14 votes
    1. [3]
      Adys
      Link Parent
      This advice is valid for both donation-type fundraises as well as investment-type fundraises, which is why I gave both examples. The numbers aren't exactly the same, but they're similar (I'm less...

      This advice is valid for both donation-type fundraises as well as investment-type fundraises, which is why I gave both examples. The numbers aren't exactly the same, but they're similar (I'm less familiar with the donation side now).

      And yeah, I didn't go in the details of how to do it because that's a whole load of admin etc that is kind of out of scope for a basic "I wish people had told me exactly this three years ago", and I could only really speak about one country which isn't the US :)

      1 vote
      1. [2]
        gryfft
        (edited )
        Link Parent
        In school as a kid I participated in fundraisers where businesses and individuals would do matching donations, and on NPR radio I would hear them talk about matching fundraisers and how it...

        In school as a kid I participated in fundraisers where businesses and individuals would do matching donations, and on NPR radio I would hear them talk about matching fundraisers and how it multiplies the power of one's donation, so that part didn't seem very surprising to me at all.

        On the other hand, the process of rounding up investors and doing the actual paperwork involved to make it all legitimate seems much less obvious and more interesting to me. It speaks to the diversity of perspectives on Tildes :)

        Edit: reworked phrasing

        4 votes
        1. Adys
          Link Parent
          Yeah, I mean, I've seen plenty of "matching fundraisers" but I never properly considered the "why" behind them, and how it goes beyond charity itself. Having stepped back and now understanding the...

          Yeah, I mean, I've seen plenty of "matching fundraisers" but I never properly considered the "why" behind them, and how it goes beyond charity itself. Having stepped back and now understanding the system end-to-end, I really wish I had better understood this aspect of the game.

          1 vote
  3. [11]
    chocobean
    Link
    You're talking about fundraising donations and or investment capital right? Like, let's say I have the idea to open a soup kitchen that needs $100k, and I'm willing to put in $10k, it makes it so...

    Speaking on an investment side: on average, 10% “skin in the game” makes it very easy to get the remaining 90% as long as there is a net positive outcome possible. So by positioning your donation as your skin in the game to a larger fundraise, you set yourself up for multiplying your impact by ten.

    You're talking about fundraising donations and or investment capital right? Like, let's say I have the idea to open a soup kitchen that needs $100k, and I'm willing to put in $10k, it makes it so other donors / investors be more willing to contribute towards the goal?

    6 votes
    1. [10]
      kru
      Link Parent
      That's the gist. Now all you need to do to complete the circle is: Know people with deep pockets, or have the connections to get in touch with some. Be able to have a sit-down with said people....

      That's the gist. Now all you need to do to complete the circle is:

      • Know people with deep pockets, or have the connections to get in touch with some.
      • Be able to have a sit-down with said people.
      • Convince the deep-pockets that your plan has a net positive outcome for them (not necessarily a monetary ROI but some positive outcome, goodwill, brand improvement, etc).
      • Set up the corp/llc to handle the financing and legal shields that are entirely necessary in today's age.
      • Execute.
      8 votes
      1. chocobean
        Link Parent
        Shortcut: volunteer at an existing entity so you don't need to do any of the corp LLC stuff. Ask to be involved with fundraising and go with their volunteers to shadow meetings with deep pockets...

        Shortcut: volunteer at an existing entity so you don't need to do any of the corp LLC stuff. Ask to be involved with fundraising and go with their volunteers to shadow meetings with deep pockets they already know. Gain exp and connection for free.

        Then float your idea for a complimentary charity and ask for free labour expertise to setup your own. Go to the same meetings together and ask for additional donation to yours at the same time.

        3 votes
      2. [7]
        gryfft
        Link Parent
        I think this is the most interesting technical aspect of the whole thread, and I would like to see it discussed in more detail.

        Set up the corp/llc to handle the financing and legal shields that are entirely necessary in today's age.

        I think this is the most interesting technical aspect of the whole thread, and I would like to see it discussed in more detail.

        2 votes
        1. [4]
          Adys
          Link Parent
          It's different for every country but the questions are always the same: Is the structure tax-efficient? Does it allow for the desired control schema? How are the funds distributed, and how much of...

          It's different for every country but the questions are always the same:

          • Is the structure tax-efficient?
          • Does it allow for the desired control schema?
          • How are the funds distributed, and how much of it is reserved for management?

          Feel free to AMA but "how to do it" is too broad a question because it depends on how much money is invested and for what purpose.

          2 votes
          1. [3]
            chocobean
            Link Parent
            Can you expand on this specific use case a bit? So she invests $40k over 7 years = $280k, and then you approached other donors and pooled enough to end up with $10m? Am I understanding your point?...

            how to “invest” 40k per year, that would otherwise be lost to taxes. On a 7 year engagement she has now setup a 10M climate fund (around 2% SITG which is standard for funds).

            Can you expand on this specific use case a bit? So she invests $40k over 7 years = $280k, and then you approached other donors and pooled enough to end up with $10m? Am I understanding your point?


            Secondary, she had a $40k unused tax credit? In my country it works like this. Say I owe $10,000 in taxes this year to the government from income of $60,000. The govt offers a tax credit for donations. I donate $4000, so now I only owe $6,000 taxes.

            vs tax deduction, which, let's pretend my govt also offers tax deduction on buying Widgets, and I buy $4000 worth of Widgets. This reduces my total taxable income to $56000, which lowers my taxes owed indirectly.

            I guess it's possible many working professionals don't know that they have accumulated unused charitable tax credits that cost them nothing out of pocket at all to give away.

            1 vote
            1. [2]
              Adys
              Link Parent
              €40k - this was not in the US (which also answers your "tax credit" question; works differently where I live) And yes. Here's the case: She earns ~€100k EUR / yr. Average tax rate is 55% in BE, so...
              • Exemplary

              Can you expand on this specific use case a bit? So she invests $40k over 7 years = $280k, and then you approached other other and pooled enough to end up with $10m? Am I understanding your point?

              €40k - this was not in the US (which also answers your "tax credit" question; works differently where I live)

              And yes. Here's the case: She earns ~€100k EUR / yr. Average tax rate is 55% in BE, so that ends up being a "usable" ~3750 eur/mo. At this range of earning for solopreneurs, a lot of expenses become professional expenses (anything work related such as travels, hardware, a portion of rent and charges dedicated to home office etc), which bypasses taxes. What's left after that is roughly €40k/yr which would normally end up in a savings account, which creates a small tax deduction. However, in Belgium, this is indexed to a maximum of 8.17% of your employee revenue from three years prior -> In her case, this meant a maximum of ~4k / yr. What to do with the remaining 90%?

              So, she took the full 36k / year remaining as a commitment and proposed a 7-year fund of €9M, to which she would contribute a total of €180k EUR over the first five years. This fund actively invests in climate projects, and because it's a philanthropic fund, it doesn't operate VC style and doesn't chase massive multiples. With this, she was since able to find two other partners (each bringing similar contributions), then raise €3M from a private bank, €1M from various family offices, and that amount was all doubled by the Belgian sovereign wealth fund, bringing the total to 9M.

              The difference in commitment of course is that she's actively participating in the fund and dedicating some time to it every week.

              But the difference is clear: Instead of donating some amount every year and losing the rest to taxes, she gets to be very active on a topic she cares a lot about, which helps continue to build her career, she has a MUCH more significant impact, and she gets to see returns on the money as it's actively invested. (Furthermore, she takes some small salary on the active management, which she … donates to the organizations she was going to donate to in the first place).

              3 votes
              1. gryfft
                Link Parent
                This is extremely informative. Thank you for taking the time to lay this out explicitly.

                This is extremely informative. Thank you for taking the time to lay this out explicitly.

                1 vote
        2. [2]
          chocobean
          Link Parent
          I've never done this, but this is one of the 100s piled up of things I've wanted to look at. If I were to go for it: AI tool to summarize relevant policies and law involved, get a checklist of...

          I've never done this, but this is one of the 100s piled up of things I've wanted to look at. If I were to go for it:

          1. AI tool to summarize relevant policies and law involved, get a checklist of steps. This step must be followed up by human eyes on referenced passages / sections.

          2. Talk to free professionals. My local levels of governments might have reference guides or step by steps. They might also have active funding and know other organizations that exist purely to help people do this, eg:

          3. startup incubator hubs / entrepreneurship development bodies; local chamber of commerce;

          4. Talk to local charities: they've navigated this already and would usually be happy to share know-how esp if you're wanting to start a complimentary charity or if you're learning how to fundraise

          5. Tax professionals. I would only be talking to paid professionals at this last step after exhausting free expertise and doing all the things I can do on my own. Track my hours so I can claim hours spend doing this research into my donating hours into my new charity.

          2 votes
          1. gryfft
            Link Parent
            Excellent response, thank you!

            Excellent response, thank you!

            2 votes
      3. Adys
        Link Parent
        I'll also add one more thing to this: There is nothing you have to do yourself. Of course, the more you are able to do yourself, the quicker and more efficiently you can execute. But every bullet...

        I'll also add one more thing to this: There is nothing you have to do yourself. Of course, the more you are able to do yourself, the quicker and more efficiently you can execute. But every bullet point in that list is a job you can hire for.

        2 votes
  4. [2]
    TaylorSwiftsPickles
    Link
    Life Pro Tip: Don't be poor
    • Exemplary

    Life Pro Tip: Don't be poor

    8 votes
    1. chocobean
      Link Parent
      I hear you. It can be quite disgusting. If a company sells snake oils, it has time and resources to look into all funding sources and tax benefits so it can generate money doing nothing. The money...
      • Exemplary

      I hear you. It can be quite disgusting. If a company sells snake oils, it has time and resources to look into all funding sources and tax benefits so it can generate money doing nothing. The money sits in an account accumulating even more money doing nothing, or is thrown away in the ocean or sprayed into the atmosphere in private jets.

      Meanwhile, a lot of people just need a minimal amount, a fraction of a fraction of corporate welfare, to get them from $0 to self sufficiency, being able to re-contribute to society and pay it forward all within the local community.

      But, on the positive side, this kind of snowballing is also how humble charities become bigger and have more local impact. For example, if I were a charity collecting donations, when I approach the local grocery to say, hey we already have $100 in donations, and we're going to do a holiday thank you flyer, right now the $100 donors will be featured, but if you want to also donate we'll splash your logo on the flyer front and center. Then I might get $1000. Next I go to a competitor grocer and tell them the same thing, I might get $1500. They might throw in holiday turkey coupons or something.

      For some reasons, humans don't want to start, they want to follow someone who's already going somewhere with some momentum. So.... Yeah, unfortunately, don't be poor, because people despise the desperately poor, and there's much more willingness to help only those who are only somewhat poor. The social engineering thing to do when poor is to tell a charity you're on your way to being slightly less poor and just need "stone soup" of help; never let on you're totally poor and completely helpless. Eg, someone asking for loose change at the grocery parking lot should say, hey I'm a quarter short for the dollar coin (needed to unlock carts) instead of begging for $1 for milk and eggs. They're going to get 4 quarters from 4 people much faster. The first person might even give them a full dollar coin for free.

      6 votes