the company recalled a product—little balls of plant protein called French Lentil + Leek Crumbles—that made some people so ill, more than 130 ended up in the hospital, and some 40 of them had to have their gallbladders removed.
Man, what a fiasco. This is a fantastic article, if anyone is curious: it establishes who the CEO is, and what the company does and how it chooses to market itself, when they became a success and...
Man, what a fiasco.
This is a fantastic article, if anyone is curious: it establishes who the CEO is, and what the company does and how it chooses to market itself, when they became a success and then it gives a play by play run down of what happened.
If you enjoy reading about social media failures case studies, this one's for you.
The ending paragraph is also darkly funny but I won't spoil it for you. :)
Other comments:
2016, [...] In those days, brands were just beginning to offer affiliate codes and use social media as a marketing tool
Yeah whatever. I was an "affiliate manager" back in the web 1.0 days of early 2000s. It was (intentionally) dumb looking sites and group phone calls and email blasts, but it's the same deal with codes and kickbacks etc.
chants of “Kale yeah, kale yeah!” and “Power to the parsnips!” [at a] corporate bonding. [...] silent disco [...]
a former self-described Daily Harvest “disciple,” [...] says: “I felt scared, betrayed—and quite frankly I felt like an idiot for trusting the company’s messaging as much as I did.”
A lot of start ups are kind of cult like, internally as well as in how they relate to the mission field loyal customers. The desire to belong to a huge up and coming thing is very human. I just feel bad for employees told to chant nonsense for work.
This is an interesting article but it took a long time to get to the point that I was looking for: They still don't know for sure what made people sick. There are two culprits. Tara or Sacha...
This is an interesting article but it took a long time to get to the point that I was looking for:
They still don't know for sure what made people sick. There are two culprits. Tara or Sacha inchi. These both come from South America.
The last paragraph has a clever observation:
Both sacha inchi and tara fit a maxim Daily Harvest used to post on social media in its early days, and perhaps should have obeyed more closely: “If you don’t recognize an ingredient, your body won’t either.”
archive link
discussion thread from last year when the recall and lawsuits originally made the news
At this point, I wouldn't trust any company that included Paltrow's involvement.
Man, what a fiasco.
This is a fantastic article, if anyone is curious: it establishes who the CEO is, and what the company does and how it chooses to market itself, when they became a success and then it gives a play by play run down of what happened.
If you enjoy reading about social media failures case studies, this one's for you.
The ending paragraph is also darkly funny but I won't spoil it for you. :)
Other comments:
Yeah whatever. I was an "affiliate manager" back in the web 1.0 days of early 2000s. It was (intentionally) dumb looking sites and group phone calls and email blasts, but it's the same deal with codes and kickbacks etc.
A lot of start ups are kind of cult like, internally as well as in how they relate to
the mission fieldloyal customers. The desire to belong to a huge up and coming thing is very human. I just feel bad for employees told to chant nonsense for work.This is an interesting article but it took a long time to get to the point that I was looking for:
They still don't know for sure what made people sick. There are two culprits. Tara or Sacha inchi. These both come from South America.
The last paragraph has a clever observation: