9
votes
The Reese’s Piece: How a series of creative ads helped Reese’s peanut butter cups—and later, candy-coated peanut butter candies—conquer the world
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- Title
- Reese's Advertising History: Eat Peanut Butter Cups However You Want
- Published
- Feb 14 2019
- Word count
- 2256 words
This is a pretty cool history of a popular American food product, and an example of creative give-and-take between the marketplace and the evolution of a product's design.
There's nothing artisanal about this; Reese's candies aren't especially good, but they're good enough.