I wonder if it's a cultural thing. I once did some video editing work with an American marketing firm that was marketing for a product from a Japanese company (the marketers were employed by a...
I wonder if it's a cultural thing.
I once did some video editing work with an American marketing firm that was marketing for a product from a Japanese company (the marketers were employed by a retailer that sold that product, not the Japanese company). The Japanese company refused to give them access to logos, videos, or any other content related to their product even though it was free marketing for them. The guy I was working with said this company had always been super protective of it's trademarks and such.
I wonder if it's a cultural thing.
I once did some video editing work with an American marketing firm that was marketing for a product from a Japanese company (the marketers were employed by a retailer that sold that product, not the Japanese company). The Japanese company refused to give them access to logos, videos, or any other content related to their product even though it was free marketing for them. The guy I was working with said this company had always been super protective of it's trademarks and such.