Every year UK retailers release their Christmas ads, and it's developed into this big event where they all have huge budgets. But this year we have a cost of living crisis, so they've had to do...
Every year UK retailers release their Christmas ads, and it's developed into this big event where they all have huge budgets. But this year we have a cost of living crisis, so they've had to do things a bit differently.
Anyway, here's John Lewis's ad for 2022.
No spoilers, but it's a bit emotional.
So, 1) is it a good ad, or is it manipulative nonsense?
And 2) I'm wondering, does kind of thing happen in other countries? I know the US has the Superbowl ads.
Every year UK retailers release their Christmas ads, and it's developed into this big event where they all have huge budgets. But this year we have a cost of living crisis, so they've had to do things a bit differently.
Anyway, here's John Lewis's ad for 2022.
No spoilers, but it's a bit emotional.
So, 1) is it a good ad, or is it manipulative nonsense?
And 2) I'm wondering, does kind of thing happen in other countries? I know the US has the Superbowl ads.