11 votes

BURGER KING - Whopper Whopper (2022)

Topic removed by site admin

16 comments

  1. [5]
    Shimmer
    Link
    It's both deliberately annoying and catchy, which got you to link directly to their ad. So "mission accomplished" from their point of view, I'd say.

    It's both deliberately annoying and catchy, which got you to link directly to their ad. So "mission accomplished" from their point of view, I'd say.

    16 votes
    1. Suuncle
      Link Parent
      That's a great way of explaining it

      That's a great way of explaining it

      3 votes
    2. [2]
      shusaku
      Link Parent
      I always think of Marge’s comment to Homer when he starts using the auto-dialer It would be nice to get a little push back and brand damage out of this someday, but I’m not so optimistic.

      I always think of Marge’s comment to Homer when he starts using the auto-dialer

      but you’re going to annoy thousands of people just to make a few measly dollars!

      It would be nice to get a little push back and brand damage out of this someday, but I’m not so optimistic.

      1 vote
      1. Starman2112
        (edited )
        Link Parent
        I used to eat at this restaurant, it has the best (albeit only) vegetarian fast food burger in my area, but their advertising campaigns are so scummy that they've put me off the brand entirely. I...

        I used to eat at this restaurant, it has the best (albeit only) vegetarian fast food burger in my area, but their advertising campaigns are so scummy that they've put me off the brand entirely. I wish more people would avoid companies like this on principle.

        2 votes
    3. Nohbdy
      Link Parent
      I've grown so tired of hearing it on Hulu (literally several times per hour), but I always sang along to it.

      I've grown so tired of hearing it on Hulu (literally several times per hour), but I always sang along to it.

      1 vote
  2. [3]
    Evie
    (edited )
    Link
    What's interesting about this jingle to me is how messy the vocalist sounds. Like, I'm not even sure they're editing him or using pitch correction. He's got noticeably poor breath support and is...

    What's interesting about this jingle to me is how messy the vocalist sounds. Like, I'm not even sure they're editing him or using pitch correction. He's got noticeably poor breath support and is really pitchy at times and I think that's fascinating. Because the decision to not make the vocals super clean or well-produced gives it a really relatable quality! The songwriting contributes to this, too; really repetitive lyrics, really simple rhyme scheme. This is a key component of BK's brand strategy.

    Lots of marketing guys will tell you that a good way to sell a product is to connect purchasing it to a desirable consumer class; think of the Nintendo Switch announcement with the millennials playing Switch on the roof, or all those beer ads with trucks and American flags. A way of saying "the Switch is for cool people," "Bud Light is for patriots!" For a while, BK tried this too. Check out this unintentionally fucking hilarious ad
    from the early 2000s. This was part of a big marketing push to say "Burger King is for real men. Virile. Strong. Musically inclined?" Perhaps unsurprisingly, this strategy backfired, though how much of BK's slipping market share was due to poor marketing and how much was due to low quality standards is a question for historians.

    Ever since, starting around 2008-09, BK discarded the idea of appealing to a specific consumer class and adopted a stance that BK has a little something for everyone, with menu items at a large range of price points (including, for a time, $1 loss leaders that were supposed to sell sodas and other high margin items but just... didn't) and of course, more recently, this carefully crafted "relatable" jingle that promises that consumers can "have it their way." I don't know how well it's working but I wonder whether BK's large scale rebranding efforts, including the marketing campaign and redesigned logos, packaging, and stores will have any effect when the food itself has not improved.

    10 votes
    1. JuDGe3690
      Link Parent
      Jazz pianist (and YouTube music theory person) Charles Cornell recently did a breakdown of this Burger King jingle and similar. Ironically, this song actually has a decent, somewhat novel harmonic...

      Jazz pianist (and YouTube music theory person) Charles Cornell recently did a breakdown of this Burger King jingle and similar. Ironically, this song actually has a decent, somewhat novel harmonic progression, but the singing leaves a bit to be desired (not to mentioned how catchy the tune is, for the subject matter); however, this quality makes for accessibility and sing-along-ability (to coin a term).

      4 votes
    2. emmanuelle
      Link Parent
      not very related but Burger King has always been pretty good compared to McDonalds where i live (Brazil). i usually go for BK if i'm eating that kind of fast food

      not very related but Burger King has always been pretty good compared to McDonalds where i live (Brazil). i usually go for BK if i'm eating that kind of fast food

      1 vote
  3. [2]
    Comment deleted by author
    Link
    1. kurtnobrain
      Link Parent
      Well, I suppose that is what the ignore button is for 😄

      Well, I suppose that is what the ignore button is for 😄

  4. [3]
    MrAlex
    Link
    You know, I try not to judge people getting their bag, but this is probably the lowest effort, most creatively bankrupt music I have ever heard. In order to wash this out of my ears, I'll be in...

    You know, I try not to judge people getting their bag, but this is probably the lowest effort, most creatively bankrupt music I have ever heard.

    In order to wash this out of my ears, I'll be in the corner, rocking out to Hamburger Helper's 2016 trap mix-tape "watch the stove"

    4 votes
    1. [2]
      Gamemaster
      Link Parent
      So upset I did not know about this until now, lol. It’s not only a good set of tracks but also hilarious. I might now end up searching for more brand songs that go hard just to randomly play in...

      So upset I did not know about this until now, lol. It’s not only a good set of tracks but also hilarious. I might now end up searching for more brand songs that go hard just to randomly play in the car.

      1. MrAlex
        Link Parent
        I know right‽ It just so stupid, it's wonderful. They released it for April fool's I believe. Along the same theme of branded content, there is also this collection of 80s and 90s Kmart Muzak if...

        I know right‽ It just so stupid, it's wonderful. They released it for April fool's I believe.
        Along the same theme of branded content, there is also this collection of 80s and 90s Kmart Muzak if your want something to play in the background.

        1 vote
  5. [2]
    shellsharks
    Link
    The answer is yes. A curse be upon whoever OK'ed this at BK and the "artist" himself.

    The answer is yes. A curse be upon whoever OK'ed this at BK and the "artist" himself.

    2 votes
    1. [2]
      Comment deleted by author
      Link Parent
      1. shellsharks
        Link Parent
        I suppose beauty is in the ear of the listener (or w/e - music is subjective at the end of the day). It just makes me wretch.

        I suppose beauty is in the ear of the listener (or w/e - music is subjective at the end of the day). It just makes me wretch.

        1 vote
  6. jonah
    Link
    I remember during football season seeing this ad for the first time and thinking "That's so bad, that people are going to talk about it too much and it's going to actually work out for them" and...

    I remember during football season seeing this ad for the first time and thinking "That's so bad, that people are going to talk about it too much and it's going to actually work out for them" and that's exactly what happened. It's wild to me that you could make an ad so weird and unsettling and amateur sounding that it has the opposite effect of what you'd think would happen.