Hank Green did a really good breakdown of why this model is actually really bad for creators. The tldw is that at least on YouTube you will get a percentage of the revenue YouTube earns from...
TikTok set up a $200 million fund in 2020 to pay creators to get views, and pledged to grow the pool to $1 billion in the US over the next three years.
Hank Green did a really good breakdown of why this model is actually really bad for creators. The tldw is that at least on YouTube you will get a percentage of the revenue YouTube earns from running ads on your content, whereas on TikTok you are stuck with sharing this pot of money that the company controls the size and distribution of. So even if they grow the pot (which I'm glad to see they are doing), your ability to earn a living on the platform is still hampered by dilution from more creators getting involved.
While I have never had an account on it, and don't plan to ever have one due to privacy concerns, I am somewhat impressed by their meteoric rise, to the point where they've become a direct threat...
The most downloaded app of 2021, TikTok has surged to a billion-plus global users, who consume an infinite feed of short clips delivered instantly by algorithm. While the platform has long helped creators like McKay step to the center of the attention economy, the company is only now starting to cash in on all that popularity.
TikTok raked in nearly $4 billion in revenue in 2021, mostly from advertising, and is projected to hit $12 billion this year, according to the research firm eMarketer. That would make it bigger than Twitter Inc. and Snap Inc. combined -- three years after it started accepting ads on the platform.
TikTok is the most addictive social app by user time spent per month
While I have never had an account on it, and don't plan to ever have one due to privacy concerns, I am somewhat impressed by their meteoric rise, to the point where they've become a direct threat in some ways to sites such as Instagram.
TikTok has become an absolute juggernaut with teenagers. I suspect it'll last about a generation, as it looks like every generation needs their own social media space. From MySpace to Facebook to...
TikTok has become an absolute juggernaut with teenagers. I suspect it'll last about a generation, as it looks like every generation needs their own social media space. From MySpace to Facebook to TikTok. I feel like the best way to be sustainable is to carve out a niche, aka Twitter and tumblr, but then again, those companies didn't manage to actually become sustainable at any point. Twitter still has no business model.
I also wonder if covid played a big part in TikTok's rise. And I also worry that it's a terrible app for dopamine overdoses. The short timeframe for video together with the amount of them, it's just perfect for endless scrolling.
I think TikTok is inherently addictive in the way it works, and it can work on anyone. If someone is producing the right content, the people will stay.
I think TikTok is inherently addictive in the way it works, and it can work on anyone. If someone is producing the right content, the people will stay.
Oh, definitely. A lot of my friends use it, and I regularly get shared videos from it by one of them. I think TikTok has carved out it's niche already. And I believe that barring them doing...
TikTok has become an absolute juggernaut with teenagers. I suspect it'll last about a generation, as it looks like every generation needs their own social media space.
Oh, definitely. A lot of my friends use it, and I regularly get shared videos from it by one of them.
I feel like the best way to be sustainable is to carve out a niche, aka Twitter and tumblr, but then again, those companies didn't manage to actually become sustainable at any point. Twitter still has no business model.
I think TikTok has carved out it's niche already. And I believe that barring them doing something absolutely insane such as installing rootkits en masse to harvest user data, they're already too big to fail, much like Instagram. But their niche is just that - a niche. At least from my experience, people where I live use TikTok primarily to consume content in the same way that one might follow their favorite youtubers, but the actual posting of content (meaning: pictures from events and whatnot), as well as communication between schoolmates, takes place on Instagram. My experience is fairly limited however, so I could very well be wrong. I'll have to check with a friend who's more well versed in this later.
I also wonder if covid played a big part in TikTok's rise.
I agree, everyone being stuck at home bored out of their mind probably contributed a lot to it becoming popular.
And I also worry that it's a terrible app for dopamine overdoses. The short timeframe for video together with the amount of them, it's just perfect for endless scrolling.
This is certainly a legitimate concern, and is also one reason I've avoided it. I already have enough trouble with spending too much time on reddit. I've also found myself at times also getting addicted to matrix chats, which I'm 100% sure aren't designed to be dopamine overdosing, so I feel it would be even worse on something actually designed to rope me in. I guess it varies from person to person. My friends don't seem very addicted; I'm glad it works for them.
Hank Green did a really good breakdown of why this model is actually really bad for creators. The tldw is that at least on YouTube you will get a percentage of the revenue YouTube earns from running ads on your content, whereas on TikTok you are stuck with sharing this pot of money that the company controls the size and distribution of. So even if they grow the pot (which I'm glad to see they are doing), your ability to earn a living on the platform is still hampered by dilution from more creators getting involved.
While I have never had an account on it, and don't plan to ever have one due to privacy concerns, I am somewhat impressed by their meteoric rise, to the point where they've become a direct threat in some ways to sites such as Instagram.
TikTok has become an absolute juggernaut with teenagers. I suspect it'll last about a generation, as it looks like every generation needs their own social media space. From MySpace to Facebook to TikTok. I feel like the best way to be sustainable is to carve out a niche, aka Twitter and tumblr, but then again, those companies didn't manage to actually become sustainable at any point. Twitter still has no business model.
I also wonder if covid played a big part in TikTok's rise. And I also worry that it's a terrible app for dopamine overdoses. The short timeframe for video together with the amount of them, it's just perfect for endless scrolling.
I think TikTok is inherently addictive in the way it works, and it can work on anyone. If someone is producing the right content, the people will stay.
Not to mention that The Algorithm is very good at finding your niche, very quickly.
Oh, definitely. A lot of my friends use it, and I regularly get shared videos from it by one of them.
I think TikTok has carved out it's niche already. And I believe that barring them doing something absolutely insane such as installing rootkits en masse to harvest user data, they're already too big to fail, much like Instagram. But their niche is just that - a niche. At least from my experience, people where I live use TikTok primarily to consume content in the same way that one might follow their favorite youtubers, but the actual posting of content (meaning: pictures from events and whatnot), as well as communication between schoolmates, takes place on Instagram. My experience is fairly limited however, so I could very well be wrong. I'll have to check with a friend who's more well versed in this later.
I agree, everyone being stuck at home bored out of their mind probably contributed a lot to it becoming popular.
This is certainly a legitimate concern, and is also one reason I've avoided it. I already have enough trouble with spending too much time on reddit. I've also found myself at times also getting addicted to matrix chats, which I'm 100% sure aren't designed to be dopamine overdosing, so I feel it would be even worse on something actually designed to rope me in. I guess it varies from person to person. My friends don't seem very addicted; I'm glad it works for them.