51 votes

Meta has long fought Europe's demands that it get people's consent before using their data for targeted ads – then a Norwegian regulator threatened daily fines

Posted by mycketforvirrad
Tags: social media, facebook, privacy, norway, advertising.digital, advertising.behavioral, meta, instagram, data.user, regulation, bans, fines, watchdogs, datatilsynet, author.morgan meaker, source.wired, paywall
https://www.wired.co.uk/article/meta-behavioral-ads-eu-norway

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Title
Norway Took On Meta's Surveillance Ads and Won
Authors
Morgan Meaker, James Temperton, Matt Kamen, Angela Watercutter, Amit Katwala, Megan Carnegie, WIRED, Jeremy White
Published
Aug 3 2023
Word count
543 words

5 comments

  1. [3]
    arqalite
    Link
    I'm curious why they didn't even threaten to pull out of Norway, like they threatened in the past for other countries. Is Norway that big for them, or did they decide it was a bad PR move? Or it...

    I'm curious why they didn't even threaten to pull out of Norway, like they threatened in the past for other countries. Is Norway that big for them, or did they decide it was a bad PR move? Or it would have cascaded into a GDPR lawsuit?

    10 votes
    1. carton
      Link Parent
      This isn't new regulation. Meta has been ignoring, and breaking, the law with respect to GDPR since it was introduced 5 years ago. From a PR perspective, you can threaten to leave to try to...

      This isn't new regulation. Meta has been ignoring, and breaking, the law with respect to GDPR since it was introduced 5 years ago. From a PR perspective, you can threaten to leave to try to prevent the law from being introduced but it's far too late for that. It wouldn't be a good look to have been quiet about the law while you are breaking it for years and then only start to complain when the enforcement catches up.

      11 votes
    2. Honytawk
      Link Parent
      Because I see the entirety of the EU going along with Norway if Meta tries that sort of stuff. And Meta doesn't want to give up one of the biggest markets in the world.

      Because I see the entirety of the EU going along with Norway if Meta tries that sort of stuff.
      And Meta doesn't want to give up one of the biggest markets in the world.

      5 votes
  3. Zealousideal_Fox_900
    Link
    Meta finally gets what it deserves.

    Meta finally gets what it deserves.

    2 votes