Do you ever get that FOMO feeling that all your friends and family use insert-social-media-app name? That you are the outcast fighting the uphill battle of avoiding those horrible apps and the forced advertising they shove into your eyeballs every minute? Well, I did, and decided to give Instagram a shot to see how things are.

Well, you will not be surprised to hear that it is as awful as you probably imagine. It did not get better since I left maybe 5 years ago. It got worse. The only way it's better is, funny enough, the technical creative element. You can do a lot more. The video editor for the reels is surprisingly good and easy to use. Far better than iMovie (on iOS). Aaaand that's about it! Everything else is worse. More ads, more content that I just don't care about, etc.

An important realization about the content itself, reels and stories. We all know it's one-sided, that you often see only one side of a person. That's not new. What I did feel this time around is that, coming from zero FB/Insta/X/TikTok for over 5 years, being exposed to this kind of content suddenly starts inserting a vast amount of self-doubt in one's daily life. I'll use a mild example: fitness! I am an active person, I exercise more or less regularly, I walk my dogs, I do some outdoor activities, light sports, etc. Well, I start seeing content on this topic, and initially think "Oh, this guy has some good tips!" But then I see 10 other content creators with 10 different ideas of what is "right" and I end up so confused, doubting whether I am doing things right. Now take this example and think about other topics: mental health is a big one! All of a sudden I see these ads and accounts targeting me and making me feel like I'm not happy enough, or not investing enough time in whatever thing they are selling. I have a pretty strong radar for this stuff, I am conscious of how this works and on alert. It didn't get to me because I spotted the trend early. But I am wondering how many people are aware of this? Here on Tildes, probably most. Outside, in the wild? People glued to FB/Insta/X all the time? Probably very few.

A family member is constantly on Instagram, consuming this "mental health" content. When you get 10 different types of advice, how are you to know what to prioritize, what actually works. I think it does more harm than good. Zero advice may be preferable, in a way that lets your own psyche figure it out versus being bombarded by these "helpful" content creators.

I did go back to Instagram primarily to get back in touch with friends and family who I lost track of, or who use Instagram as a way of creative expression. Sadly, I realized few people actually do that, and most are just lurking, or watching reels and sharing reels. This gets old fast. Yes, some reels are funny and it's fun to laugh with the person next to you. But they are also addictive and I found myself defaulting to scrolling over other activities that are far healthier for the brain and for the heart.

What do you think? Am I way off the mark here? Did you have a similar experience with these platforms?

Noted smoked meats enthusiast Mark Zuckerberg has recently been running around collecting ML experts for a project involving an organization called Meta Superintelligence Labs, which is set to feature compute clusters with names like "Prometheus" and "Hyperion", and which will attempt to "deliver" superintelligence.

Isn't this sort of behavior on the list of things people are absolutely not to be allowed to do? Or has something changed and we now feel it's safe for Mark Zuckerberg to be allowed control of a piece of equipment that can outsmart all his enemies and also Mark Zuckerberg? Are we all safely convinced he will fail?

If it cannot be permitted, who is responsible for not permitting it?

Between Meta announcing that its AI, Meta AI, reached 1 billion users[1] and Google saying that AI Overviews are used by 1.5 billion[2], I’m curious to know how many of these people intentionally use the feature, or prefer it to what the AI replaces.

AI Overviews appear at the top of searches, with no option to turn them off. Meta AI, I suspect many people trigger accidentally by tapping that horrible button in WhatsApp, in search results across its three core apps, or when trying to tag someone in a group by typing an @ symbol.

It’s very easy to reach enormous numbers when you already have a giant platform. I don’t think that’s even part of the discussion. The issue is trumpeting these numbers as if they were earned, rather than imposed.

[1] https://www.cnbc.com/2025/05/28/zuckerberg-meta-ai-one-billion-monthly-users.html
[2] https://www.theverge.com/news/655930/google-q1-2025-earnings