I'm posting this in ~misc, although it might be more related to tech in some ways. I don't feel it's techy enough to warrant being posted there though.
Disclaimer upfront: I am extremely jaded towards social media (i.e., I hate it to my guts and am not on most platforms), and what Google has turned into (not being able to generate any relevant results whatsoever).
Nevertheless, I want to understand better on how to do social media marketing, as the world has largely shifted to online, and lots of businesses rely on finding customers through social media. I have just had somewhat of a heated debate (fight?) with my SO which left us both angry and without any useful results. That made me realize that I have no clue how social media really works, and how I'd be able to advertise, say, a consulting business to source industrial parts from overseas. Specifically, we discussed how to used LinkedIn to advertise to people inside and outside of our network(s).
I had brought up the point that when I open my linkedin (which I pretty much never do), I'm prompted by all sorts of irrelevant garbage. I then actually opened linkedin and was greeted by posts about:
- Some guy at an anti/pro Nazi protest, or something like that with 700 likes
- An Israeli or Hamas Soldier, with 500 likes
- A friend whose employer raised 80m USD with 300 likes
- A connection who got "that email" saying she was let go with about 600 likes
- About 5 other posts I don't remember
- Finally, a post I'd consider "relevant" with only 7 likes. It was about the future of hydrogen powered vehicles. It's not really relevant to me in the sense that I professionally need to know about this, but it's at least a post where I learned something new.
This got me thinking that if I were the one to post about stuff like saving costs by sourcing cheaper parts abroad, it would probably be conceived as irrelevant by most people, it would be drowned in all the polarizing BS with tons of likes, and it would probably receive a meager amount of likes. This statement pissed off my SO, because it assumed a lot of things and is quite negative. (I agree.)
It prompted my SO to talk about an example of a friend who runs an AI startup who posted about some sort of application photo enhancement program they developed, and the post apparently took off well. I asked what the posted specifically did to make the post go viral, but my SO didn't know either. My response was a disheartened "then I still don't know why I should attempt to post stuff randomly, because banking on something to just go "viral" without having the slightest clue why that is seems like a surefire way of a waste of time and efforts that lead nowhere.
This angered my SO so much that we stopped discussing. I do think I was being an ass in this occasion because I didn't suppress my hate of social media and jaded view on it. That steered the conversation in the wrong direction and was not constructive whatsoever.
After a bit of reflecting, I'm now wondering what I could actually do (as opposed to thinking about what does not work) in terms of getting traction on a platform like LinkedIn.
I do think helping companies source cheaper but qualitatively excellent parts from overseas is something highly relevant to a lot of companies. Especially in light of the economy not going to well and high inflation rates. My reasoning being that companies would be wise to do anything possible to keep costs low in order to continue offering competitive sales prices.
But I struggle to understand how one would stand out among all the post that I'd personally call "irrelevant BS" on LinkedIn. I definitely do not want to become one of the "LinkedIn Lunatics" I get pushed in my feed almost exclusively. So I'm confused as to how to achieve anything on a platform like linkedin.
Maybe I'm also just not the right person for this. My view on it is so negative that I find it hard to put any meaningful effort into it. But let's say there is a somewhat clear strategy/tactic to success: if I saw that path, I'm sure I'd try it out. I know myself well enough that I know that would prompt me to give it an honest try. But I simply cannot see any such path.
Can anyone point me in the right direction? I don't know where is up and where is down. I've lost track of how LinkedIn works, and I need to find the right direction. But I have no idea where to start.
Any meaningful help would be greatly appreciated. I am not looking for validation on why linkedin is indeed crap. I'm looking for inputs that can help me find the path I mentioned just now.
Oh, and one more mention: I'm rather looking for organic growth rather than paid ads. However, if paid ads is the way to go, I'd love to hear about it nevertheless!
Edit: Sorry for all the grammar mistakes. I'm typing this out on my phone and lots of words got auto-corrected or deleted in a weird way. I usually clean up my posts a bit better, but this one is a bit too long to process on my phone.