15 votes

What happens when influencers turn off comments

4 comments

  1. creesch
    Link
    Feels like an open door to me, but maybe it isn't for others. If something has comments and they are disabled I always assume there is some controversy going on or there is something to hide.

    Feels like an open door to me, but maybe it isn't for others.

    If something has comments and they are disabled I always assume there is some controversy going on or there is something to hide.

    13 votes
  2. Deely
    Link

    Public figures, from Oprah to Selena Gomez, have restricted access to their social media comments in response to online criticism, whether on a temporary or permanent basis. This decision seems rational; those in the public eye are often highly scrutinized, and disabling comments can be a first line of defense to protect their mental health.
    But our latest research suggests that the decision to disable comments may come with some unanticipated consequences. Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.

    6 votes
  3. g33kphr33k
    Link
    I'd also bet that Influencers who disable commenting stop caring so much what they say due to not being able to see the fallout. This would make the person seem more toxic in their social presence...

    I'd also bet that Influencers who disable commenting stop caring so much what they say due to not being able to see the fallout. This would make the person seem more toxic in their social presence if that is the sort of person they are. You can only be so "Me, Me, Me!" before people stop caring. If you don't interact with the people who worship you, eventually your cult leader status will dwindle.

    What most people forget is that big brands and "Influncers" have managed accounts, either by a dedicated social person or company. Big statements are written by the PR department. Many of the big names that post are simply not posting for themselves.

    The smaller people, sure, they are. Some celebs are addicted to getting the worship of their fans, they need the comments on for that dopamine hit. Social media is just destructive and I miss the very simple Facebook days where your feed was only friends and family, in time line order, no ads, mostly text and definitely no Influences sponsored bollocks trying to sell you things they themselves don't use or care about. I left FB about a decade ago and have never been happier about it.

    2 votes