30 votes

Tumblr suffers 150 million drop in traffic after porn ban

17 comments

  1. [11]
    NeoTheFox (edited ) Link
    Good. I shed no tears for tumblr, this website was a home for a wide array of artists and models, and it forced them all out. This is what you get when you alienate your audience and leave your...

    Good. I shed no tears for tumblr, this website was a home for a wide array of artists and models, and it forced them all out. This is what you get when you alienate your audience and leave your creators without a place to be - without this content tumblr is not tumblr. Now was it just porn? No. But porn brought people to the site, these people got to stay and interact, create more content and so on. I am worried about the trend of making everything on the web "sterile" and family friendly once a website grows over a certain threshold. The worst thing is, people grow to rely on such websites for their income! By the way, tumblr users made pillowfort.io as a response to this action.

    22 votes
    1. [3]
      asoftbird Link Parent
      Plus, the NSFW filter is tripped quite easily- even posts that aren't remotely NSFW are tagged as such, which apparently seems to work like some sort of shadowban, so basically goodbye followers...

      Plus, the NSFW filter is tripped quite easily- even posts that aren't remotely NSFW are tagged as such, which apparently seems to work like some sort of shadowban, so basically goodbye followers after that.

      9 votes
      1. [2]
        Archimedes Link Parent
        There's still plenty of NSFW still left too that isn't blocked. I don't understand how the filtering works at all.

        There's still plenty of NSFW still left too that isn't blocked. I don't understand how the filtering works at all.

        3 votes
        1. asoftbird Link Parent
          It works by tags and image content l think, any nsfw tag is banned. A lot of stuff is untagged which is why it remains.

          It works by tags and image content l think, any nsfw tag is banned. A lot of stuff is untagged which is why it remains.

          1 vote
    2. stephen Link Parent
      I shed tears for the artists. And the artists' porn stashes. Think of all the tasteful nudes of slightly androgynous, ethnically ambiguous dream boats that were lost.

      I shed no tears for tumblr

      I shed tears for the artists. And the artists' porn stashes. Think of all the tasteful nudes of slightly androgynous, ethnically ambiguous dream boats that were lost.

      9 votes
    3. [2]
      Deimos (edited ) Link Parent
      Pillowfort existed before Tumblr announced the ban - they did a Kickstarter for it in July 2018, and the ban was announced in December 2018. It was quite tiny though, and they definitely jumped on...

      Pillowfort existed before Tumblr announced the ban - they did a Kickstarter for it in July 2018, and the ban was announced in December 2018. It was quite tiny though, and they definitely jumped on the wave of people leaving Tumblr and looking for a new site.

      They were having a lot of issues initially with the site not being able to handle the traffic as well as people posting content they didn't want to allow (underage/loli-ish stuff). I haven't followed along so I'm not sure how they're doing now overall, but the site certainly seems to be loading much faster at least.

      Edit: from glancing at their twitter it looks like the site's registrations are still totally closed and have been for over 3 months now, that's probably not really supporting a migration of Tumblr users.

      7 votes
      1. firegem Link Parent
        I saw Newgrounds picking up in popularity again during the ban. I wonder how many new users stuck around

        I saw Newgrounds picking up in popularity again during the ban. I wonder how many new users stuck around

    4. [2]
      IvorCaddoc Link Parent
      Seconded. If the responses of those I followed are anything to go by, Tumblr's management forced out a lot of marginalized people who were there because they felt like they had nowhere else to go....

      Seconded. If the responses of those I followed are anything to go by, Tumblr's management forced out a lot of marginalized people who were there because they felt like they had nowhere else to go. So as far as I'm concerned, Tumblr's management can fiddledeedee themselves vigorously with a broom handle.

      That pillowfort thing links back to this thread. I assume that's not intentional, but some strange quirk of the forum.

      2 votes
      1. NeoTheFox Link Parent
        Just fixed the link, really strange behavior indeed

        Just fixed the link, really strange behavior indeed

    5. guts Link Parent
      I see MissKey and Pixelfed better than Pillowfort, last time i checked Pillowfort had traffic issues and don't allow some NSFW stuff.

      I see MissKey and Pixelfed better than Pillowfort, last time i checked Pillowfort had traffic issues and don't allow some NSFW stuff.

      2 votes
    6. orangse Link Parent
      Link should be www.pillowfort.io , it sends me back to this thread for some reason.

      Link should be www.pillowfort.io , it sends me back to this thread for some reason.

      1 vote
  2. [6]
    alyaza Link
    traffic is obviously a somewhat inexact measure of website activity, but even so it seems pretty evident that tumblr massively miscalculated the impact this would have on its website, because the...

    traffic is obviously a somewhat inexact measure of website activity, but even so it seems pretty evident that tumblr massively miscalculated the impact this would have on its website, because the place has gotten noticeably less active in the past two months or so.

    1. [5]
      The_Fad Link Parent
      I don't think it was a miscalculation, I think it was just a poor business decision. Obviously I don't work for Tumblr but I'd imagine from a business standpoint they understood how much traffic...

      massively miscalculated

      I don't think it was a miscalculation, I think it was just a poor business decision. Obviously I don't work for Tumblr but I'd imagine from a business standpoint they understood how much traffic they would lose, but determined it would be more beneficial monetarily to remove advertisement-unfriendly content from the site and receive increased revenue as a direct result than to leave that content up and continue to stagnate.

      Not saying I agree with the decision (I think it was a socially, morally, and arguably ethically dubious decision at best), but from a financial standpoint I think it still makes sense.

      1. [4]
        alyaza Link Parent
        ...isn't that basically just a long way of saying they might have miscalculated how this decision will impact their traffic and potentially, their financial standing, seeing as they don't appear...

        I don't think it was a miscalculation, I think it was just a poor business decision. Obviously I don't work for Tumblr but I'd imagine from a business standpoint they understood how much traffic they would lose, but determined it would be more beneficial monetarily to remove advertisement-unfriendly content from the site and receive increased revenue as a direct result than to leave that content up and continue to stagnate.

        ...isn't that basically just a long way of saying they might have miscalculated how this decision will impact their traffic and potentially, their financial standing, seeing as they don't appear to have really gained anything from this course of action?

        2 votes
        1. [2]
          Deimos Link Parent
          What are you basing "they don't appear to have really gained anything" on? Maybe their advertising revenue increased, now that they're not hosting a massive amount of porn? What @The_Fad was...

          What are you basing "they don't appear to have really gained anything" on? Maybe their advertising revenue increased, now that they're not hosting a massive amount of porn?

          What @The_Fad was saying is that surely they knew this would have a huge impact on their traffic—they have all the data, and I'm certain they did analysis up front to try to estimate how much traffic they'd lose if they banned it. However, they obviously decided that losing that much traffic was worth it for some reason. All we know at this point is that their traffic has dropped a lot, but that was expected. Have you seen some other information showing that their revenue has also dropped as a result?

          6 votes
          1. nathan12343 Link Parent
            The reason is FOSTA/SESTA. The law is sufficiently vaguely written that Verizon had lawyers telling them that allowing any sexual content at all might allow infringing content. So, no more porn.

            The reason is FOSTA/SESTA. The law is sufficiently vaguely written that Verizon had lawyers telling them that allowing any sexual content at all might allow infringing content. So, no more porn.

            2 votes
        2. The_Fad Link Parent
          Miscalculation implies they did not expect this degree of change. I'm saying, as a billion dollar company, it's more likely they expected this degree of change, but decided it would be worth it...

          Miscalculation implies they did not expect this degree of change. I'm saying, as a billion dollar company, it's more likely they expected this degree of change, but decided it would be worth it financially.

          4 votes