17 votes

Why popular YouTubers are building their own sites

12 comments

  1. MimicSquid
    Link
    Because unless you own your tools, you're always vulnerable to the Company. It doesn't matter what company it is, when someone owns your access to your viewers you are one account-freeze away from...

    Because unless you own your tools, you're always vulnerable to the Company. It doesn't matter what company it is, when someone owns your access to your viewers you are one account-freeze away from ruin. It doesn't have to be malicious, you don't have to be doing anything wrong, the company is just so big you can't do anything but pray and hope they respond.

    16 votes
  2. [7]
    elcuello
    Link
    I dream about the day where people link to videos not coming from youtube. I'm fully aware that it's the only choice in a lot of instances but I just don't like being there and I really don't like...

    I dream about the day where people link to videos not coming from youtube. I'm fully aware that it's the only choice in a lot of instances but I just don't like being there and I really don't like google. The disclaimer we get nowadays when entering has actually helped in keeping me not forgetting how shitty youtube is. It's amazing how this place has gone from an amazing space with unlimited imagination to money hungry giant with no soul in my mind.

    11 votes
    1. ImmobileVoyager
      Link Parent
      The World Wide Web I am currently reading The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, by Shoshana Zuboff. Great insights on how Alphabet, Inc....
      • Exemplary

      The World Wide Web

      has gone from an amazing space with unlimited imagination to money hungry giant with no soul

      I am currently reading The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, by Shoshana Zuboff. Great insights on how Alphabet, Inc. has evolved since the happy days of "don't be evil".

      11 votes
    2. [2]
      p4t44
      Link Parent
      I honestly don't think you can blame Google for that. They run a website that hosts a ridiculous amount of content from a ridiculous number of people about everything. The fact that it is a usable...

      The disclaimer we get nowadays when entering has actually helped in keeping me not forgetting how shitty youtube is.

      I honestly don't think you can blame Google for that. They run a website that hosts a ridiculous amount of content from a ridiculous number of people about everything. The fact that it is a usable website at all with 500 hours a minute of content being uploaded is an remarkable feat. And it's not just usable, but manages to amplify really unique and interesting voices and ideas. It ain't perfect, but it can't be.

      14 votes
      1. elcuello
        Link Parent
        Yeah I'm not complaining about the content and not really the disclaimer. It's just a nice reminder that maybe the content can be found in another way.

        Yeah I'm not complaining about the content and not really the disclaimer. It's just a nice reminder that maybe the content can be found in another way.

        1 vote
    3. [3]
      creesch
      Link Parent
      I am not sure how realistic that is going to be in the near future. The problem with youtube partially to me seems to be the fact that it is a (semi)open platform in the sense that if you want to...

      I dream about the day where people link to videos not coming from youtube.

      I am not sure how realistic that is going to be in the near future. The problem with youtube partially to me seems to be the fact that it is a (semi)open platform in the sense that if you want to view something you don't need to pay money. Now in recent years there have been some exceptions there in regards to youtube premium exclusives but those are also in itself an example of my point. Most other platforms out there that try to do things differently than youtube run into the fact that they don't have the infrastructure and capital needed to run something that is free for everyone.
      In the article Nebula and Floatplane are mentioned both are closed and only accessible to members, so even if there are awesome videos on there you will rarely encounter people linking to them in the wild.

      It also means that those platforms are only really suitable to content creators that already have a following as the barreer of entry is much higher. In other words there currently is an alternative out there that actually doesn't rely on Youtube in some way.

      5 votes
      1. [2]
        elcuello
        Link Parent
        Isn't? Yeah, you make a lot of good points. Maybe we need to change what we expect to have for "free" instead of an 1:1 alternative to youtube.

        In other words there currently is an alternative out there that actually doesn't rely on Youtube in some way.

        Isn't? Yeah, you make a lot of good points. Maybe we need to change what we expect to have for "free" instead of an 1:1 alternative to youtube.

        2 votes
        1. creesch
          Link Parent
          Uh yeah, I don't know how I messed that up. That is part of what makes it difficult because while far from ideal youtube does now provide a lot for free and not only for end users like I briefly...

          Isn't?

          Uh yeah, I don't know how I messed that up.

          Maybe we need to change what we expect to have for "free" instead of an 1:1 alternative to youtube.

          That is part of what makes it difficult because while far from ideal youtube does now provide a lot for free and not only for end users like I briefly mentioned in my last sentence. Youtube offers a lot to its users but also to content creators starting out. On a more closed platform it is much more difficult to reach a new audience so if that is where we end up we again end up with a situation that is more similar to the television world where it is much harder to establish yourself from the outside.

          2 votes
  3. [3]
    bloup
    Link
    In my opinion, YouTube is the 21st century equivalent to public access television, and ideally should be about as commercialized.

    In my opinion, YouTube is the 21st century equivalent to public access television, and ideally should be about as commercialized.

    5 votes
    1. [2]
      elcuello
      Link Parent
      Ideally? Where I'm from we pay for public television through taxes and I would choose that ANY day over adds.

      In my opinion, YouTube is the 21st century equivalent to public access television, and ideally should be about as commercialized.

      Ideally? Where I'm from we pay for public television through taxes and I would choose that ANY day over adds.

      4 votes
      1. bloup
        Link Parent
        That's what makes it "ideal".

        I would choose that ANY day over adds.

        That's what makes it "ideal".

        1 vote
  4. Kuromantis
    (edited )
    Link
    I personally think a good description for why this is happening came from a Brazilian YouTuber my mom showed me once where he basically said YouTuber is basically precarized labor like gig work...

    I personally think a good description for why this is happening came from a Brazilian YouTuber my mom showed me once where he basically said YouTuber is basically precarized labor like gig work since the platform has most of the power over how many views creators receive, if you have ads or not, of you are age-restricted or not, what content is prioritized, etc, as opposed to the dreams of making millions playing videogames on your mom's basement from a decade ago.

    2 votes