13 votes

A new garment called the Tiger Summer Puffer keeps you cool in the heat... using beer

Posted by asteroid
Tags: fashion, tiger summer puffer, alcohol, beer, tiger beer, offbeat, author.fatima khan, source.vergemagazine
https://vergemagazine.co.uk/paris-fashion-week-announcement-with-tiger-beer/

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Title
PARIS FASHION WEEK ANNOUNCEMENT WITH TIGER BEER - Fashion
Authors
Fatima Khan, Emma Norman, Alternative F1, Craig Ball, Grip the Mat, Mackenzie Schmidt, Sadie Sugars, Jamie Petragnani, Becca Lieberman, Bunny Hopkins, Allee Fütterer, Slater Hale, Danielle Alexa Woolf, Emmy Fortunato, Anne Morgan, Ashley, Carly Keen, Kathryn Knight, Rich Cunningham, Luke Philpott, Sean Lynch, Dan Kelly, Trent Payne, Rhiannon Picton-James, Beth Taylor, Hannah Osman, Anna Boone, Brenna Dinon, Habba, Nicole Fraser, Sierra Vandervort, Sam Bonsu, Becky Martin, Kristine Anonuevo, Taye Rowland-Dixon, Poppy Taylor, Paige Parker, Paulie Fiorentino, Matthew Connell, Nicola Artemiou, Rebecca Sharman, Sam Morgan, Caroline Doyle, Mackenzie Lionberger, Joe Flanagan, Michelle Huntjens, Gianna Seminara, Asher Michelson, Zach Mendenhall, Maria Georgiou, Chris Mak, Zhanai Wallace, Cassam Looch, Sian Owen, Francesca Purefoy, Camron Elise Ho'Vell, Laura Crompton, Ivana Picone, B. Alyssa Trofort, Raquel Ramirez, Kelli Engel, Oliver Deed, Oliver Wilson, Toni Jordan, Purav, Grace Harrold, Harrison Singer, Matt Spraklen, Reiham Mohamed, Brianna Burdetsky, Sam Davies, Syreeta Allen, Chane Harley, Sophia Jaskoski, Tania Tse, Georgina Murray, Ben Foreman, Estelle Clarke, Young Urban Arts Foundation, Mitali Gupta, George Eghator, Anna Nightingale, Luke Tomkins, Contributor, Kara Digby, Melanie Kronimus, Sophia Centola, Sam Donsky, Angela Wereko-Anderson, Ama Schreyer, Liam Vertal, Carrie Cooper, Carley Lerner, Cynthia Lawrence, Evie Haynes, Tiann Rowland-Dixon, Thomas Lace, Simon Harkness
Published
Sep 16 2023
Word count
509 words

9 comments

  1. Sodliddesu
    Link
    Doesn't say how often you have to replace the beer nor if there is a convenient drinking straw for your now warm beer. What even is journalism anymore if not dead?

    Doesn't say how often you have to replace the beer nor if there is a convenient drinking straw for your now warm beer. What even is journalism anymore if not dead?

    14 votes
  2. kaiomai
    Link
    Corporate expression at it's finest! I guess television commercials are art, so why not this. "Brought to you by Carl's Jr."

    “Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colours of Tiger Beer, before imbuing the aesthetics of the puffer with a new function.”

    Corporate expression at it's finest! I guess television commercials are art, so why not this.

    "Brought to you by Carl's Jr."

    13 votes
  3. bobstay
    Link
    What an absolutely unnecessary and wasteful nonsense product (and article). This is the sort of vacuous drivel I hoped to avoid on Tildes.

    What an absolutely unnecessary and wasteful nonsense product (and article). This is the sort of vacuous drivel I hoped to avoid on Tildes.

    13 votes
  4. [2]
    DeaconBlue
    Link
    From a purely mechanical perspective, surely just drinking the cold beer would provide more cooling than running water through tubes then pushing that water through a jacket?

    From a purely mechanical perspective, surely just drinking the cold beer would provide more cooling than running water through tubes then pushing that water through a jacket?

    6 votes
    1. sparksbet
      Link Parent
      I'm actually curious about this. Drinking the cold beer would definitely be more refreshing, but the cooling is a tertiary benefit. I wonder if there's a way to quantify how much drinking a cold...

      I'm actually curious about this. Drinking the cold beer would definitely be more refreshing, but the cooling is a tertiary benefit. I wonder if there's a way to quantify how much drinking a cold drink cools you off? The way they're using it to cool in the jacket is similar to how you water-cool a PC, so I don't doubt that it works to cool to at least some degree.

      3 votes
  5. [2]
    mayonuki
    Link
    After cleaning camel back tubes used for just water after a backpacking trip, I can't imagine cleaning out one this these after beer has been circulating through it on a hot day.

    After cleaning camel back tubes used for just water after a backpacking trip, I can't imagine cleaning out one this these after beer has been circulating through it on a hot day.

    5 votes
    1. Artren
      Link Parent
      I don't think the beer is used for cooling, but rather as a heat sink. The warmer water is cooled via the cold beer and then passed onwards to your hot spots. The beer absords the heat and is then...

      I don't think the beer is used for cooling, but rather as a heat sink. The warmer water is cooled via the cold beer and then passed onwards to your hot spots. The beer absords the heat and is then warmed up.

      I'd guess this works for about 5 minutes before your cheap beer is warm, and undrinkable, and the puffer jacket begins to overheat you in the sun & humidity.

      Still absolutely a terrible idea and clearly just to get media talking about the two brands. Guess it worked.

      4 votes
  6. kitschqueen
    Link
    And here I find an unlikely overlap in the Venn diagram of my two passions: beer and fashion. Bless you, Izzy Du.

    And here I find an unlikely overlap in the Venn diagram of my two passions: beer and fashion.

    Bless you, Izzy Du.

    2 votes
  7. MartinXYZ
    Link
    Dumb marketing gimmick is dumb.

    Dumb marketing gimmick is dumb.

    3 votes