11 votes

The art of slogans: MATH, Google Andrew Yang, Humanity First, and A New Way Forward

5 comments

  1. [2]
    skybrian
    Link
    Now he's famous for being famous and he's also very comfortable with campaigning. But the still-unanswered question is whether he would make a good mayor for New York City. And that seems hard to...

    Now he's famous for being famous and he's also very comfortable with campaigning.

    But the still-unanswered question is whether he would make a good mayor for New York City. And that seems hard to answer, because I don't know how you can tell whether anyone would make a good mayor. I also don't know how most voters could possibly tell who would make a good mayor.

    Coming up with a great slogan is clearly something campaigns have to do, so I don't blame them at all for spending time on it, but on the other hand it seems so superficial.

    7 votes
    1. Apos
      Link Parent
      I hope he'll get a chance to prove himself. Some of his ideas are catching steam here in Canada.

      I hope he'll get a chance to prove himself. Some of his ideas are catching steam here in Canada.

      2 votes
  2. EgoEimi
    Link
    Campaign slogan-making can seem superficial. But I think it's hyper important. Today's world is so noisy. Between jobs, families, social media, and the news cycle, people have little free...

    Campaign slogan-making can seem superficial. But I think it's hyper important. Today's world is so noisy. Between jobs, families, social media, and the news cycle, people have little free bandwidth. Nailing the first message determines whether people will open up a little more bandwidth or close down, unreceptive to further transmission.

    6 votes
  3. petrichor
    Link
    Funny. I never saw any of these. "Humanity First" rings a distant bell.

    Funny. I never saw any of these.

    "Humanity First" rings a distant bell.

    3 votes
  4. Apos
    Link
    I'm not American, but a lot of the slogans and messaging from the Andrew Yang presidential campaign resonated with me. This article is really interesting giving an insight into how they came up...

    I'm not American, but a lot of the slogans and messaging from the Andrew Yang presidential campaign resonated with me. This article is really interesting giving an insight into how they came up with their slogans and Andrew Frawley's point of view on how successful each were. Some of the lessons here go against my intuition (For example he was against making MATH mean Make America Think Harder.).

    2 votes