I plugged the names into a search engine, and it seems they're mostly mobile game developers, which explains why we've never heard of them. BUT they're apparently pretty big ones. This list from...
I plugged the names into a search engine, and it seems they're mostly mobile game developers, which explains why we've never heard of them. BUT they're apparently pretty big ones. This list from 2021 has four of the signers (Azur Games, Voodoo, CrazyLabs and SayGames) as part of the top ten mobile game publishers from then. I doubt they've dropped too far down the list since then.
Mobile games are the ones most likely to use Unity's ad service, which seems to be the driving motivation behind this stupid decision, so Unity might listen to them more than others.
I was surprised to recently learn how big mobile gaming has gotten - it's bigger than PC and console put together. Statista says mobile gaming is 52% of the market, and in-game advertising (which...
I was surprised to recently learn how big mobile gaming has gotten - it's bigger than PC and console put together. Statista says mobile gaming is 52% of the market, and in-game advertising (which mobile has a lot of) is another 28%.
It's surprising to me, but also makes sense in some ways. It's the new version of handheld gaming, but arguably more convenient since everyone has a phone compared to a handheld gaming system. Now...
It's surprising to me, but also makes sense in some ways. It's the new version of handheld gaming, but arguably more convenient since everyone has a phone compared to a handheld gaming system. Now if only it had better games and controls...
Developers fight back against Unity’s new pricing model by Ash Parrish Link to the news article Unity boycott begins as devs switch off ads to force a Runtime Fee reversal by Neil Long Link to the...
Developers fight back against Unity’s new pricing model
Unity, we've stood by and celebrated your every innovation. Why, then, were we left out of the conversation on a decision so monumental?
As a course of immediate action, our collective of game development companies is forced to turn off all IronSource and Unity Ads monetization across our projects until these changes are reconsidered.
We urge others who share this stance to do the same. The rules have changed, and the stakes are simply too high. The Runtime Fee is an unacceptable shift in our partnership with Unity that needs to be immediately canceled.
We entered this industry for the love of game development, but what makes it truly special is the community—a community built on openness, shared expertise, and collective progress.
If you share our sentiment, we call on you to join us. Turn off all IronSource and Unity Ads monetization until a fair and equitable resolution is found.
You can also back the movement by signing our open letter. Check out the link to add your voice to the cause.
Sincerely,
Azur Games, Voodoo, Homa, Century Games, SayGames, CrazyLabs, Original Games, Ducky, Burny Games, Inspired Square, Geisha Tokyo, tatsumaki games, New Story, Playgendary, Supercent, KAYAC, TapNation, Matchingham Games, Moonee, YSO Corp, MondayOFF
and all who sign this letter, engage in other forms of protest, or simply stand in solidarity with the gaming industry
Posting the form itself feels a little weird to me, considering most of Tildes' userbase isn't the target audience for it and it contains little context directly. Why post it and not one of the...
Posting the form itself feels a little weird to me, considering most of Tildes' userbase isn't the target audience for it and it contains little context directly. Why post it and not one of the articles you link here?
I plugged the names into a search engine, and it seems they're mostly mobile game developers, which explains why we've never heard of them. BUT they're apparently pretty big ones. This list from 2021 has four of the signers (Azur Games, Voodoo, CrazyLabs and SayGames) as part of the top ten mobile game publishers from then. I doubt they've dropped too far down the list since then.
Mobile games are the ones most likely to use Unity's ad service, which seems to be the driving motivation behind this stupid decision, so Unity might listen to them more than others.
I was surprised to recently learn how big mobile gaming has gotten - it's bigger than PC and console put together. Statista says mobile gaming is 52% of the market, and in-game advertising (which mobile has a lot of) is another 28%.
It's surprising to me, but also makes sense in some ways. It's the new version of handheld gaming, but arguably more convenient since everyone has a phone compared to a handheld gaming system. Now if only it had better games and controls...
Developers fight back against Unity’s new pricing model
by Ash Parrish
Link to the news article
Unity boycott begins as devs switch off ads to force a Runtime Fee reversal
by Neil Long
Link to the news article
Collective letter from game development companies: Turning off all IronSource and Unity Ads monetization until new conditions are reviewed (excerpts)
Link to full text of the letter
Posting the form itself feels a little weird to me, considering most of Tildes' userbase isn't the target audience for it and it contains little context directly. Why post it and not one of the articles you link here?