27 votes

New platform launches to bring TV ads to console games

16 comments

  1. [2]
    hungariantoast
    Link
    A comment on Kotaku's article about this I thought was great: (Spoiler: younger people are being bombarded with ads every single moment of their fucking lives. Which makes stupid shit like this...

    A comment on Kotaku's article about this I thought was great:

    Gotta love how there are entire companies out there that exist just to solve the “problem” that younger people aren’t being bombarded with ads every single moment of our fucking lives.

    (Spoiler: younger people are being bombarded with ads every single moment of their fucking lives. Which makes stupid shit like this even worse.)

    22 votes
    1. Moonchild
      Link Parent
      Similar, attributed to a facebook employee:

      Similar, attributed to a facebook employee:

      The best minds of my generation are thinking about how to make people click ads.

      20 votes
  2. [3]
    AugustusFerdinand
    Link
    And yet in Call of Duty Warzone brought in $773M on it's own just in Q3 of last year. Fortnite averaged $4.5B per year in its first two years. Oh fuck off.

    "The acceleration of Free-to-play (F2P) games across Console and PC, like Fortnite, Apex Legends, Call of Duty Warzone and Roblox, means that audiences and play time have seen explosive growth, yet the vast majority of players, over 90%, never spend money F2P games," Madden said.

    And yet in Call of Duty Warzone brought in $773M on it's own just in Q3 of last year. Fortnite averaged $4.5B per year in its first two years.

    Oh fuck off.

    17 votes
    1. [2]
      Grzmot
      Link Parent
      It was in the Epic v. Apple court case where Apple revealed that a majority (or at least significant part) of the App Store revenue comes from individuals who spend over USD 450 a month. It was a...

      It was in the Epic v. Apple court case where Apple revealed that a majority (or at least significant part) of the App Store revenue comes from individuals who spend over USD 450 a month. It was a reddit comment linking to the quote from the hearings and I can't fucking find it now.

      Honestly I knew that whales were a big thing, but I just didn't know it was this big of a phenomenon. I occasionally buy cosmetics to support devs, even when they seem a little overpriced (Hello Apex Legends), but the normal people aren't being marketed to anymore.

      11 votes
      1. ICN
        Link Parent
        It's kind of an unavoidable consequence of wealth inequality. IIRC, a study came out that showed that ~40% of people in the US couldn't afford a $400 emergency; this was pre-pandemic. Businesses...

        It's kind of an unavoidable consequence of wealth inequality. IIRC, a study came out that showed that ~40% of people in the US couldn't afford a $400 emergency; this was pre-pandemic. Businesses go where the money is. But that's kind of the lighter side of the coin. The other is that these practices are exploiting vulnerable people for money they can't afford on things that won't help.

        8 votes
  3. [3]
    bilbodwyer
    Link
    For crying out loud, this is so depressing. I'm glad that at the very least I don't tend to play the kinds of games that will likely use this tech, but I expect that after a while even some indie...

    For crying out loud, this is so depressing. I'm glad that at the very least I don't tend to play the kinds of games that will likely use this tech, but I expect that after a while even some indie devs will take the opportunity for increased income.

    12 votes
    1. [2]
      babypuncher
      (edited )
      Link Parent
      Picture being the poor engineers employed by this company. I can't imagine anything more soul-sucking than building something which most people will unequivocally hate. I'm sure nobody building...

      Picture being the poor engineers employed by this company. I can't imagine anything more soul-sucking than building something which most people will unequivocally hate. I'm sure nobody building this thing actually wants to see ads in the video games they go home to play after a hard day's work.

      7 votes
      1. teaearlgraycold
        Link Parent
        If they don’t like it they’re some of the most easily employed workers. My guess is a lot of them don’t care or actually enjoy the job.

        If they don’t like it they’re some of the most easily employed workers. My guess is a lot of them don’t care or actually enjoy the job.

        2 votes
  4. elcuello
    Link
    Yes, that's the biggest concern here. FUCK EVERYTHING ABOUT THIS! I hate how causal they are about this as if it's inevitable and a good thing for everybody. How have we not moved away from this...

    In-game advertising, a linchpin of mobile gaming, could be very lucrative for console and PC developers. But studios have been hesitant to adopt them, fearing that a clunky ad experience would mess with user engagement.

    Yes, that's the biggest concern here. FUCK EVERYTHING ABOUT THIS! I hate how causal they are about this as if it's inevitable and a good thing for everybody. How have we not moved away from this invasive form of bullshit yet?

    10 votes
  5. Nepenthaceae
    Link
    This is absolutetely horrible, I had already been repelled from the AAA-studios by their greed and corruption, but this will push me into actively convincing others also not to buy their shitty...

    This is absolutetely horrible, I had already been repelled from the AAA-studios by their greed and corruption, but this will push me into actively convincing others also not to buy their shitty commercials.

    3 votes
  6. DeFaced
    Link
    This is just terrible and the only thing this will do is set a precedence that it’s okay to put these kinds of systems in any game. I can see this in games like the 2k sports or madden games for...

    This is just terrible and the only thing this will do is set a precedence that it’s okay to put these kinds of systems in any game. I can see this in games like the 2k sports or madden games for sure, even games like destiny 2 and the division could use them, this behavior really ruins gaming.

    3 votes
  7. [4]
    Heichou
    Link
    Yikes, this is gross. Thankfully I don't play any F2P games, so I won't have to experience this, but I have a strong feeling that this shit's gonna keep being pushed more and more over time

    Yikes, this is gross. Thankfully I don't play any F2P games, so I won't have to experience this, but I have a strong feeling that this shit's gonna keep being pushed more and more over time

    3 votes
    1. [3]
      MimicSquid
      Link Parent
      You're assuming it won't come to games outside of F2P.

      You're assuming it won't come to games outside of F2P.

      4 votes
      1. [2]
        Heichou
        Link Parent
        That's precisely what I'm afraid of. Usually slippery slope isn't something I agree with, but in this particular case...

        That's precisely what I'm afraid of. Usually slippery slope isn't something I agree with, but in this particular case...

        2 votes
        1. Grzmot
          Link Parent
          Game publishers have time and time proven again that the slippery slope fallacy applies to them the most.

          Game publishers have time and time proven again that the slippery slope fallacy applies to them the most.

          4 votes
  8. PhantomBand
    Link
    For fuck's sake. Ads are garbage that need to die already.

    For fuck's sake. Ads are garbage that need to die already.

    2 votes