15
votes
'The Flash' projected to earn $155-165m worldwide, $70m domestic opening weekend
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- Title
- Hoping Not To Be Gone In A 'Flash': DC Pic Eyes $155M+ WW Opening - Box Office Preview
- Authors
- Anthony D'Alessandro,Nancy Tartaglione
- Published
- Jun 13 2023
- Word count
- 1262 words
It's wild to me that superhero movies are still doing numbers. Like, Marvel has the momentum of everything being connected for 15 years and an expectation of (some) quality.
How the fuck did the Flash - a B-tier superhero with so little relevance that DC allowed him to have a show on the CW, with an incredibly problematic star who isn't exactly a household name - pull even these numbers? Like, there's very little correlation between a movie's quality/reviews/etc and how much money it makes, but even if this is the best movie ever... how? Who exactly is going to see this movie?
I think Michael Keaton returning as Batman is a big draw. Lots of people have nostalgia for him. Personally, as a comic fan, the original Flashpoint story is very solid and that might be part of it as well. It's actually quite an emotional story if you can believe it, even if the movie does seem to have some differences it seems to still have the emotional core that made Flashpoint so good.
I believe Keaton is the only reason. People like me have a strong fondness for his Batman. That's said I refuse to give money in any way due to the stars action
Birdman did such a great job of hitting nostalgia while still telling a truly great story.
I don't know a lot about the comics, but two things:
It seems like it would be like doing The Avengers 1 a couple of years after Thor 1 bombed, with only Iron Man 1 as canon in the background.
I get what you're saying, it is pretty complex, but I think the emotional core of Barry wanting to save his mother is really strong, and I think if the movie focuses on that it can be pretty effective. But I'm not here to just praise the movie, it might end up kinda meh, I'm just saying that emotional core and reputation + Michael Keaton as Batman again might be why people want to see it. And I think a lot of the more hardcore fans put a lot of faith in James Gunn (particularly after GOTG3 did so well) and he says it's pretty good. So that could drive a dedicated crowd in OW, and then WOM could spread from there. I'm very interested to see the verified audience score since the critic score was just slightly above average.
I'm not sure how you think the Flash is B tier, I think the Flash is a household name and more people are familiar with it than most Marvel superheroes before the Marvelverse got popular. Flash has always been a big part of DC and there are tons of Flash movies already.
The numbers are still a projection, aren't they?
WTF are they thinking with Ezra Miller? They have known for a while Ezra is a problem.
I absolutely refuse to pay a cent to watch a movie with Ezra in it.
Didn't the marketing director (IIRC) say a while back that they were counting on people to either forget or not care what Miller had done? It's disgusting that they're being so cavalier about this.
These arent good numbers for this movie. This is not what the studio was hoping for. I know it sounds like a lot, but it’s not. If it opens to this it’d be considered a disappointment. It would mean more but Warner Bros is rebooting DC so it doesn’t matter.
Yeah, I know these aren't great, but it's still way more than I'd expect. I genuinely just don't understand the demographic that's going to see this.
Like @LuckiestMushroom said, maybe it's just people excited to see Michael Keaton as Batman again.
It’s not much more than what Black Adam opened to.
So I don’t get how a big superhero tentpole that the studio has been hyping up as the greatest comic book movie ever made opening to this would be exceeding expectations. Unless you thought absolutely no one was going to see this and it would gross as much as like Bros last year or something.
I think at this point I'm speaking less about general movie-going expectations and speaking of the more specific demographic of who is going to see this.
I assume I'm just insulated from the middle America that takes their family to see "the latest superhero movie" every time, that I guess keeps the entire thing going.
I have to admit that I'm pretty much a novice at boxoffice - I mostly just lurked on r/boxoffice - so I'm not sure of the numbers at all. Do note the budget is supposed to be around 200m, and I remember people there did the 2.5x multiplier for breakeven cost.
I do remember people were earlier speculating that it could make a billion but I think that would set it very far out of that range. I think it could probably breakeven tho if the WOM is good. OFC DC doesn't make movies just to break even so it would be a disappointment in that regard.
I intend to see it just out of morbid curiosity. I haven't liked any of those DC films bar the first wonder woman, which will was far from perfect. And I can't stand Ezra Miller. But after years of bad films internet outrage and drama, I can't help but want to see the final crescendo.
Let me know if I got any terminology wrong, I mostly just copied the headline. First post here (and I'm a reddit refugee who mostly didn't post there) so let me know if I did something wrong. I'm just really interested in Box Office discussions and this is a major movie release, I've found the progress here fascinating myself.
more copy/pasted from the article for details;
In general we use sentence case (only capitalizing first letters of sentences and proper nouns) to make the front page easier to read, and prevent clickbait style capitalization. Including the source in the headline is also unnecessary since it's redundant and will show up in the topic-info-source under the title, and often in the topic tags too. But it's honestly no big deal, and other than those minor nitpicks (which I've fixed) it looked fine.
Welcome to Tildes. :)
Thank you for the tips and changes, I did not know about the source just being auto included below but that's really convenient!
YVW. And yep, it's nice isn't it? Plus, Tildes also uses Embedly Extract to scrape metadata from articles to include in the topic details, which is where the (original) title, author/s, published date, and word count comes from. :)
Thanks for posting, I liked the box office content on Reddit as well, even though I mostly lurked.
Though probably not the numbers WB was hoping for, this seems like good initial news for opening weekend. I would’ve expected numbers to be maybe 5-10m lower domestically based on critic reviews, but the day one audiences seem happy. I also wonder which countries are boosting international numbers.
Yes, I was mostly a lurker as well, but you know, someone’s gotta post this stuff over here where there’s considerably less people orz. I’m hoping people that can format better and understand the box office more come over here.
But yeah, not the numbers WB was hoping for I bet. But not a total disaster either. Reminds me of the reviews and makes me wonder if the whole film’s performance will follow that trend. A solid performance but not what it could have been had certain factors been different. If the quality of the movie really is as high as a lot of the early screenings suggest then I do think this could have maybe gotten to 1bil (if Indiana underperforms as is currently reasonably expected) but as is it’s probably not going to get even close. It is understandable why people are hesitant about it tho (the lead actor, bad CGI effects, slightly above average critic reviews, the DCEU about to go through a reboot, etc.)