13 votes

TikTok’s plan to take on Spotify and Apple Music

7 comments

  1. [5]
    crud_lover
    Link
    What do you think the revenue share is like for artists or labels who have licenced their music through TikTok?

    What do you think the revenue share is like for artists or labels who have licenced their music through TikTok?

    8 votes
    1. [3]
      GiraffeKiller
      Link Parent
      Not sure where the actual numbers are, but I can speak to my own experience. I average 0.012 cents per song with Spotify and 0.003 with Tiktok. The numbers are small, but that does make Spotify 4...

      Not sure where the actual numbers are, but I can speak to my own experience. I average 0.012 cents per song with Spotify and 0.003 with Tiktok. The numbers are small, but that does make Spotify 4 times larger. Again, these may just be anecdotal numbers. I don't have a lot of Tiktok plays compared to Spotify, as well.

      16 votes
      1. [2]
        crud_lover
        Link Parent
        Oh geez, so four times less than what Spotify plays; I'm sorry to hear that. I make music as well but I've purposely avoided putting my work on streaming because of this. I'm definitely not into...

        Oh geez, so four times less than what Spotify plays; I'm sorry to hear that. I make music as well but I've purposely avoided putting my work on streaming because of this. I'm definitely not into music as my day job (and I think that's how things will be for the rest of my life) but I usually just stick to Bandcamp or selling physical merch. Not really a way to turn a profit, but at least to get something out of it.

        3 votes
        1. GiraffeKiller
          Link Parent
          Same, yeah. Not trying to make a life out of it. Mostly a hobby. Fun to be able to say you have albums and what have you out there. Lol.

          Same, yeah. Not trying to make a life out of it. Mostly a hobby. Fun to be able to say you have albums and what have you out there. Lol.

          3 votes
    2. Light_of_Aether
      Link Parent
      It's horrible. I make video game music covers and I had a song get played nearly 300,000 times on TikTok a few months ago. I earned less than $1 from TikTok. In comparison I had 22,372 streams on...

      It's horrible. I make video game music covers and I had a song get played nearly 300,000 times on TikTok a few months ago. I earned less than $1 from TikTok. In comparison I had 22,372 streams on Spotify (from all of my songs together) and earned $60.47.

      7 votes
  2. ewintr
    Link
    Sorry, but I am a bit skeptical on this. As long as the algorithm is not public, there will definitely be a way to direct this randomness for those who show up with enough money.

    Because the record labels or the managers, the artists — they’re actually pretty accustomed, historically, to having a good amount of control over what gets featured the most. Like in terms of what gets playlisted, what gets pushed on radio, or what gets featured in the iTunes Store or even physical retail.
    The beauty of TikTok is that it is completely random. There is no longer the ability to say this is the song, or these are the artists who we are going to keep featuring. The community decides what is going to work.

    Sorry, but I am a bit skeptical on this. As long as the algorithm is not public, there will definitely be a way to direct this randomness for those who show up with enough money.

    7 votes
  3. squidwiz
    Link
    TikTok’s version of horizontalism is so fascinating. In a similar vein, once BookTok took off on there they began taking steps to start their own publishing house.

    TikTok’s version of horizontalism is so fascinating. In a similar vein, once BookTok took off on there they began taking steps to start their own publishing house.

    5 votes