20 votes

BMW is a surprise winner in electric vehicles

6 comments

  1. [3]
    Papavk
    Link
    I thought this was an interesting piece of news, having last had the impression that BMW was behind in the EV race and that their lackluster commitment to EVs was going to be a huge problem for...

    I thought this was an interesting piece of news, having last had the impression that BMW was behind in the EV race and that their lackluster commitment to EVs was going to be a huge problem for them. I'll be interested to see where this takes them, as the luxury market continues to saturate.

    7 votes
    1. Minori
      Link Parent
      I shared your same views about BMW, so I was just as surprised to learn they've had so much success! Learning that all of their vehicle manufacturing in Munich will be electric by 2027 sounds like...

      I shared your same views about BMW, so I was just as surprised to learn they've had so much success!

      Learning that all of their vehicle manufacturing in Munich will be electric by 2027 sounds like a pretty clear indication of where they're headed.

      I suppose I also have a blind spot for hybrids since my family went straight for a Tesla. I can definitely see the appeal of a plug-in hybrid for consumers that live in places with poor charging infrastructure.

      2 votes
    2. Wafik
      Link Parent
      I think that might actually be the thing working for them. While I'm all in on EVs, the vast majority of people are not. A gradual shift allows you to keep costs down and buildings EVs in the same...

      and that their lackluster commitment to EVs was going to be a huge problem for them.

      I think that might actually be the thing working for them. While I'm all in on EVs, the vast majority of people are not. A gradual shift allows you to keep costs down and buildings EVs in the same factory as everything else also lets you keep costs down. Especially when compared to other companies building EV only factories and going fully in. Those are huge expenses that will take a long time to pay back. Some of those companies will surely fail but you make that gamble because you will likely be in better shape in the future when more people go EV. It could still hurt BMW in the end, but I'm not surprised it is working for them right now.

      2 votes
  2. smoontjes
    Link
    The first word that came to mind when I saw that picture of the Neue Klasse vehicle was sci-fi. I mean just look at this video/ad they released - truly looks futuristic, especially around 1:20...

    The first word that came to mind when I saw that picture of the Neue Klasse vehicle was sci-fi. I mean just look at this video/ad they released - truly looks futuristic, especially around 1:20 where it shows the interior.

    3 votes
  3. artvandelay
    Link
    I'm honestly not too surprised by this. While Teslas reign supreme where I live, BMWs i4 and iX are the next most common EV I see, followed by the Mercedes EQS SUV and Audi Q4. They have solid...

    I'm honestly not too surprised by this. While Teslas reign supreme where I live, BMWs i4 and iX are the next most common EV I see, followed by the Mercedes EQS SUV and Audi Q4. They have solid interiors and the iDrive software is some of the best in the business so it makes for a overall compelling package.

    3 votes
  4. gowestyoungman
    Link
    I liked this article because it showed the wisdom of BMW moving into EVs but hedging their bets but not going all in. They can make a similar bodied car on a line either an EV or an ICE car so...

    I liked this article because it showed the wisdom of BMW moving into EVs but hedging their bets but not going all in. They can make a similar bodied car on a line either an EV or an ICE car so there's much more flexibility in meeting market demand by moving to one or the other. As opposed to the US makers who tend to dedicate an entire plant to one model and then have to slow it or shut it down if it proves not to be a moneymaker.
    Of course the Tesla fans in my EV group think that only Tesla knows how to do it right by going all in, and BMW and Toyota get flak for producing more than one kind of fuel type vehicle plus EVs, but notably theyre doing quite well with that philosophy.

    2 votes