21 votes

Disney to buy full control of Hulu in deal with Comcast

7 comments

  1. [7]
    phoenixrises
    Link
    Isn't Disney already losing a ton of money on Disney Plus? What makes them think that doubling down on streaming is a good idea?

    Isn't Disney already losing a ton of money on Disney Plus? What makes them think that doubling down on streaming is a good idea?

    8 votes
    1. [6]
      Grumble4681
      Link Parent
      They already own the majority of Hulu. I wouldn't necessarily say this is doubling down, it's basically ridding them of issues in dealing with Comcast in order to make changes/integrations etc....

      They already own the majority of Hulu. I wouldn't necessarily say this is doubling down, it's basically ridding them of issues in dealing with Comcast in order to make changes/integrations etc. with Hulu that they may not be able to do otherwise.

      The alternatives would be to sell their majority stake in Hulu, or continue living with Comcast as a thorn in their side.

      Disney apparently wants to keep Hulu because it gives them a safer space to distribute content that they don't want directly associated with the Disney brand. Consider what just happened with the Warner/Discovery merger and how HBO Max became Max, because they didn't want the HBO brand to be directly associated with all the Discovery content being put on that streaming platform.

      Also what else are they going to do other than further increase their moves on streaming? Go back to cable TV? Maybe blurays only?

      14 votes
      1. [5]
        RheingoldRiver
        Link Parent
        that's what happened? that rebrand made literally no sense to me until now.

        Consider what just happened with the Warner/Discovery merger and how HBO Max became Max, because they didn't want the HBO brand to be directly associated with all the Discovery content being put on that streaming platform.

        that's what happened? that rebrand made literally no sense to me until now.

        6 votes
        1. [4]
          Grumble4681
          Link Parent
          Basically it went two ways. HBO is a brand known to be for mature audiences, which they thought would scare some people away, and the other content like the examples mentioned above is less...
          12 votes
          1. [3]
            chocobean
            Link Parent
            It's been decades but I remember Discovery being a good place for watching nature and Science documentaries..... not flippers, pawn shops and pimple popping. Sadness.

            It's been decades but I remember Discovery being a good place for watching nature and Science documentaries..... not flippers, pawn shops and pimple popping. Sadness.

            6 votes
            1. babypuncher
              Link Parent
              As much as I love Mythbusters, it was sort of the beginning of the end for Discovery. The reality format proved inexpensive to make and popular with viewers. It wasn't long before they started...

              As much as I love Mythbusters, it was sort of the beginning of the end for Discovery. The reality format proved inexpensive to make and popular with viewers. It wasn't long before they started applying it to less educational content like Deadliest Catch.

              2 votes
            2. redwall_hp
              Link Parent
              Yeah, modern Discovery content existing in the same place makes me less likely to want to subscribe to Max.

              Yeah, modern Discovery content existing in the same place makes me less likely to want to subscribe to Max.

              1 vote