This article raises more questions than it answers. Why did it happen? Is integration going to happen in the future? Did they even think to ask? If this were actual journalism there would be a...
This article raises more questions than it answers. Why did it happen? Is integration going to happen in the future? Did they even think to ask?
If this were actual journalism there would be a statement saying they asked and that they didn't provide a response. Or there would be some actual detail as to how they came to the conclusion that they aren't going to be doing Apple TV integration. They might have brought up that if this happened, they must have spent some amount of effort to get this to happen. I understand the value of keeping articles short, but my god, I want some details!
Out of curiosity I checked the byline and this guy is the news editor. No wonder I can't stand The Verge.
Tech companies at Netflix's scale implement many things that are never intended to fully launch to all users. They probably ran it as an experiment limited to a small segment of users to study the...
Tech companies at Netflix's scale implement many things that are never intended to fully launch to all users. They probably ran it as an experiment limited to a small segment of users to study the impact on user behavior. If the impact was really positive, that might influence strategy or lead to a widespread release. Sometimes these kinds of experiments have bugs or are misconfigured, unintentionally exposing them to more people than intended.
Best take on this so far https://joe-steel.com/2025-02-14-Netflix-Says-Its-Brief-Apple-TV-App-Integration-Was-a-Mistake.html “Netflix deeply regrets accidentally making Netflix a better product...
I don’t have an Apple TV so I’m not really familiar with what this is describing. I use Netflix on PS5 and there are always shows promoted on the home screen (outside of the Netflix app). Is this...
I don’t have an Apple TV so I’m not really familiar with what this is describing. I use Netflix on PS5 and there are always shows promoted on the home screen (outside of the Netflix app). Is this different from that? Why would they be okay with it on Sony’s platform but not Apple’s?
The Apple TV (the device, not the app) has a unified up next queue that merges all of your services into one. You choose the video from the unified queue and it launches the app right to the page...
The Apple TV (the device, not the app) has a unified up next queue that merges all of your services into one. You choose the video from the unified queue and it launches the app right to the page for that movie/show and starts playing. You can also search in the Apple TV app (on your Apple TV device) and it will show you all the ways to watch a show. So if you search for a show that you can rent from iTunes but is also available on HBO, you get both options on the same page.
Netflix hasn't opted in to this because it would mean less time people spend inside their app browsing and seeing all the ad placements for their new shows. It also shifts the brand loyalty away from the streaming services and onto the device your using.
Also, Netflix’s relentless pushiness is irritating - for example, its insistence that I do not watch the end credits sequence and get on with the next episode/show even in shows where the credits...
Netflix hasn't opted in to this because it would mean less time people spend inside their app browsing and seeing all the ad placements for their new shows. It also shifts the brand loyalty away from the streaming services and onto the device your using.
Also, Netflix’s relentless pushiness is irritating - for example, its insistence that I do not watch the end credits sequence and get on with the next episode/show even in shows where the credits have had significant effort invested in them (e.g. anime). Netflix is fully aware of this and knows that if given an out, many people will take it.
It’s similar in nature to Spotify killing off officially approved third party clients. Can’t give their lab rat customers any chance to escape incessant A/B tests and herding into the most profitable content.
While I don't necessarily want to watch the entire credits, the way many streaming services are doing this is pretty damn disrepectful. Sometimes you need a little quiet moment to process what you...
While I don't necessarily want to watch the entire credits, the way many streaming services are doing this is pretty damn disrepectful. Sometimes you need a little quiet moment to process what you just watched, instead of instantly being pushed to watch the next thing. I don't think it was on Netflix, but I watched Schindler's List which is really the type of film you want to settle a bit afterwards. But I was only allowed a second of the credits before the screen turned into a full ad for Saving Private Ryan. That is really no way to treat cinematic masterpieces.
I need the downtime after an especially turbulent episode of Bojack Horseman. The song is almost cathartic. Songs are often used as a method to let the button or bombshell sink in, having it...
I need the downtime after an especially turbulent episode of Bojack Horseman. The song is almost cathartic.
Songs are often used as a method to let the button or bombshell sink in, having it aggressively cut off can be a frustrating experience.
On the Roku, Netflix also doesn't do integration with the global closed captions settings, which is a slap in the face for accessibility as far as I'm concerned. Every other streaming app that...
On the Roku, Netflix also doesn't do integration with the global closed captions settings, which is a slap in the face for accessibility as far as I'm concerned. Every other streaming app that I've tried on Roku has played nice with it.
This article raises more questions than it answers. Why did it happen? Is integration going to happen in the future? Did they even think to ask?
If this were actual journalism there would be a statement saying they asked and that they didn't provide a response. Or there would be some actual detail as to how they came to the conclusion that they aren't going to be doing Apple TV integration. They might have brought up that if this happened, they must have spent some amount of effort to get this to happen. I understand the value of keeping articles short, but my god, I want some details!
Out of curiosity I checked the byline and this guy is the news editor. No wonder I can't stand The Verge.
Tech companies at Netflix's scale implement many things that are never intended to fully launch to all users. They probably ran it as an experiment limited to a small segment of users to study the impact on user behavior. If the impact was really positive, that might influence strategy or lead to a widespread release. Sometimes these kinds of experiments have bugs or are misconfigured, unintentionally exposing them to more people than intended.
Best take on this so far https://joe-steel.com/2025-02-14-Netflix-Says-Its-Brief-Apple-TV-App-Integration-Was-a-Mistake.html
“Netflix deeply regrets accidentally making Netflix a better product for its customers.”
I don’t have an Apple TV so I’m not really familiar with what this is describing. I use Netflix on PS5 and there are always shows promoted on the home screen (outside of the Netflix app). Is this different from that? Why would they be okay with it on Sony’s platform but not Apple’s?
The Apple TV (the device, not the app) has a unified up next queue that merges all of your services into one. You choose the video from the unified queue and it launches the app right to the page for that movie/show and starts playing. You can also search in the Apple TV app (on your Apple TV device) and it will show you all the ways to watch a show. So if you search for a show that you can rent from iTunes but is also available on HBO, you get both options on the same page.
Netflix hasn't opted in to this because it would mean less time people spend inside their app browsing and seeing all the ad placements for their new shows. It also shifts the brand loyalty away from the streaming services and onto the device your using.
Also, Netflix’s relentless pushiness is irritating - for example, its insistence that I do not watch the end credits sequence and get on with the next episode/show even in shows where the credits have had significant effort invested in them (e.g. anime). Netflix is fully aware of this and knows that if given an out, many people will take it.
It’s similar in nature to Spotify killing off officially approved third party clients. Can’t give their lab rat customers any chance to escape incessant A/B tests and herding into the most profitable content.
While I don't necessarily want to watch the entire credits, the way many streaming services are doing this is pretty damn disrepectful. Sometimes you need a little quiet moment to process what you just watched, instead of instantly being pushed to watch the next thing. I don't think it was on Netflix, but I watched Schindler's List which is really the type of film you want to settle a bit afterwards. But I was only allowed a second of the credits before the screen turned into a full ad for Saving Private Ryan. That is really no way to treat cinematic masterpieces.
I need the downtime after an especially turbulent episode of Bojack Horseman. The song is almost cathartic.
Songs are often used as a method to let the button or bombshell sink in, having it aggressively cut off can be a frustrating experience.
I am pretty certain disabling autoplay is available for all users and will stop that completely.
On the Roku, Netflix also doesn't do integration with the global closed captions settings, which is a slap in the face for accessibility as far as I'm concerned. Every other streaming app that I've tried on Roku has played nice with it.