9 votes

Star Trek: Picard first poster

@sirpatstew:
Picard. #StarTrekPicard #StarTrek

10 comments

  1. [7]
    Whom
    (edited )
    Link
    It's so flashy and the lighting feels super off. I don't totally have the vocabulary to describe it, but this poster reads very...mid-late 00s mid-sized budget sci fi movie to me. Or an EVE Online...

    It's so flashy and the lighting feels super off. I don't totally have the vocabulary to describe it, but this poster reads very...mid-late 00s mid-sized budget sci fi movie to me. Or an EVE Online poster. Never a good idea to jump from quality of advertising materials to any assumptions, really, but this is pretty ugly.

    (I'm excited anyway)

    5 votes
    1. Douglas
      Link Parent
      TNG had such a quarantined feeling of coziness and stability (despite all the stakes it went through) that probably stemmed from its budget and just art direction choices. This poster looks like...

      TNG had such a quarantined feeling of coziness and stability (despite all the stakes it went through) that probably stemmed from its budget and just art direction choices.

      This poster looks like it's trying its darndest to maintain that message with the subject matter (it's just Picard, his dog, and his wine fields), but clashes super heavily with that by opting for a modern over-the-top coloring aesthetic, making a sunset look way more exciting than it needs to.

      I'd have settled for a relaxing sci-fi background and muted sci-fi colors.

      Oh well, you can't please all the people all the time. I recognize this marketing is trying to rope in new viewers, they know full-well that TNG fans will hop on regardless of how they market it, and I fess that I will eat this shit right up.

      10 votes
    2. [3]
      mat
      Link Parent
      It's every bloody movie poster for the last 15 years. Orange and blue colour grading, protagonist shot from behind, half turning, lens flare, some little typographical trick to work the logo into...

      It's every bloody movie poster for the last 15 years.

      Orange and blue colour grading, protagonist shot from behind, half turning, lens flare, some little typographical trick to work the logo into the title - they could honestly hardly have made it look more tired, more predictable, more cliche. I'm far too cynical about sci-fi on screen to expect the show to be anything other than tired, predictable and cliche but there's no need to lower people's expectations from the very first image.

      I can almost guarantee whoever did the design work on that felt terrible about it. They'll have had Marketing breathing down their necks the whole time.

      6 votes
      1. cfabbro
        (edited )
        Link Parent
        I can hear the boardroom conversation already:

        I can hear the boardroom conversation already:

        Exec #1 - It needs to "pop" some more, don't you think? You should "HDR" it!

        Exec #2 - Yeah, and we should try to generate some synergy in the logo. How about replacing the A with the little badge thingy the fans like so much? I hear quirky sans-serif fonts are pretty hot right now, too.

        Exec #3 - You know what the poster really needs? A pooch! Everybody loves a doggo! And he should have the badge thingy on his collar!

        <graphic designer's internal monologue> I can't believe I went to Art School for this. God, strike me down... please. End this damnable torment! </internal monologue>

        1 vote
      2. Algernon_Asimov
        Link Parent
        The orange-and-blue combination is so common that TV Tropes has an entry about it. And, the opening paragraph... ... is absolutely correct. Except for that remark about the effect fading. Ever...

        Orange and blue colour grading

        The orange-and-blue combination is so common that TV Tropes has an entry about it. And, the opening paragraph...

        We'll start off with a little warning. After you have read this, the color combination will be everywhere you look. It will follow you around, haunting you. Thankfully, for most people this effect fades after a few days.

        ... is absolutely correct. Except for that remark about the effect fading. Ever since I learned about this colour combination, I can't stop seeing it.

        When I was watching 'Discovery', I noticed that there were some episodes which were shot almost entirely around this orange-and-blue colour combination, and every episode had at least a few scenes using it. It became quite distracting - especially when I mentally contrasted it with other Star Trek series that had never used this contrast. I know the original series was filmed to make the most of colour television sets which were becoming more common back in the 1960s - which is why the colours are so bright and strong - but at least there was a variety of colours in that palette. It wasn't reduced to shades of just two colours. This orange-and-blue combination is becoming trite.

        1 vote
    3. mrbig
      Link Parent
      It’s too glossy and perfect like the CG it is.

      It’s too glossy and perfect like the CG it is.

  2. Codo_Sapien
    Link
    Just finished my first TNG run earlier this year. I'm excited! Logical Picard is great, but I hope we get more intense scenes like the Sarek mind meld or THERE ARE FOUR LIGHTS!

    Just finished my first TNG run earlier this year. I'm excited! Logical Picard is great, but I hope we get more intense scenes like the Sarek mind meld or THERE ARE FOUR LIGHTS!

    4 votes