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votes
A company called Inventwood is starting to mass-produce "superwood"
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- Title
- This 'Superwood' is stronger than steel. It's coming to a building near you
- Authors
- Jesus Diaz
- Published
- May 16 2025
- Word count
- 1071 words
House construction is cool and all but I'd love to see furniture makers play around with this stuff.
If it's as strong as they say, you could make some impossibly thin chairs and tables that would look bonkers and still be usable.
I wish them luck and would gladly bet against it ever having anywhere near the hyped implications.
Until the product is seeing use I’m instantly skeptical, doubly so of any marketing copy. It’s good to hear they’ve sped up the process for bulk but that doesn’t mean there’s nearly enough use case or demand.
Doubly so in a construction material where all sorts of logistics and safety metrics matter a ton. I’ve no doubt they’ve treated the material but “small scale” and “worldwide” are two totally different levels of rigor.
It might just be cost that’s holding this material back from being the new steel, in which case yeah maybe they can refine the process enough to cross the threshold, but I sincerely doubt it.
Just the time to get it approved as a building material in different states is likely to take years. How does it respond to flooding? Hurricanes? Earthquakes?
From the article:
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Thanks for linking this! It reminded me of the old NileRed video attempting to replicate the material.
I must say that I’m pretty bearish on the tech — we can already do very well with mass timber (or even light framing) construction techniques, so I’m not sure what the commercial use case is — but it’s always cool to see new engineered wood products be developed.
If it's actually better than steel for an equivalent volume and weight, it could be valuable for taller buildings. Less weight for the lower floors to support, and less floorspace being taken up by the supports are both valuable things. 10x more valuable right now? That's not something I'll argue over, but I can see how it could be worth it.
We’ll see! As noted, I’m a little more cautious: I think that, if they could sell condo developers on selling more condos, it’d be a front page feature. Instead, it’s being marketed as a finishing material. No shade against them for doing so, building codes are hard to work around, but getting a p eng and architect to do some back of napkin numbers to demonstrate viability as a structural component might’ve been more convincing.
That said, I’d be happy to see this succeed :) I have a feeling it won’t, but I’m hopeful that I’m just bouncing off their marketing department, and not something fundamental about the product. Looking forward to seeing where it is in five years!
IMO this makes a ton of sense - you flatly can't use steel as a finishing material, because it looks like steel. And the biggest problem they're gonna face isn't necessarily the theoretical capabilities of the material, but the standard "I haven't used it before, so I'm not going to use it" inertia. Once builders use the 'superwood' for something, anything, on a regular basis, they'll be more open to using it for other stuff.
Fwiw, we have wood-look metal siding (available in steel, and also as planks instead of fake logs), and standing seam steel siding is relatively common for modern-styled homes. Not to mention that, for several of those applications (eg pergolas), people are often more than happy to have black, powder coated steel instead.
I expect the main reason it’s being marketed as a cladding material is that its way, waaay easier and lower liability. The architectural renderings of this stuff shows it being used as structural components in some large, public spaces, but the path to getting the testing (and buy-in) necessary to do that can be lengthy. Critically: the people using this for single family homes are not the same people who build those larger buildings, so their mindshare isn’t terribly important.
edit: and yeah, as another commenter pointed out, if this material can save floor space in condo towers, that should be the primary selling point: developers would go crazy over it. Since it isn’t, I expect they’re having difficulty getting past some relevant testing (eg. fire safety might require that they clad their beams, since they’d burn through too quickly as-is; many things are “stronger than steel”, so they might not actually have an advantage; a lot of the destructive testing is costly and time consuming, and their investors might want to move more quickly than regulators want; etc.)
Mirror: https://archive.is/dfaqL
I hope this succeeds! But I'm afraid scaling up will be hard.