23 votes

‘Unhappy hour’: UK pub chains adopt surge pricing for pints

18 comments

  1. [5]
    unkz
    Link
    What absurdly transparent nonsense. Yeah they need more staff because they are selling more product because it is busy.

    He said it was realistic that Stonegate was raising prices to cover increased costs, since it had to employ additional staffing during peak hours.

    What absurdly transparent nonsense. Yeah they need more staff because they are selling more product because it is busy.

    37 votes
    1. [2]
      venn177
      Link Parent
      It really feels like, for whatever reason, in a post-COVID world every major corporation is finding ways to squeeze every penny they can from people. Like, it's been bad in the past, but with food...

      It really feels like, for whatever reason, in a post-COVID world every major corporation is finding ways to squeeze every penny they can from people.

      Like, it's been bad in the past, but with food increasing so much now it's not even inflation. It feels like everything consumable is being price gouged.

      17 votes
      1. cooldoganytime
        Link Parent
        Speaking from the US, it seems like we've collectively adopted a 'smash-and-grab' mentality. Everyone is trying to hoard as many resources as possible since it's palpable that life likely isn't...

        Speaking from the US, it seems like we've collectively adopted a 'smash-and-grab' mentality. Everyone is trying to hoard as many resources as possible since it's palpable that life likely isn't getting any easier over the next few decades (you can choose your own existential threat: a looming recession, housing crisis, climate change, unsustainable wealth inequality, etc.). People feel that now might be their last chance to climb the economic ladder. I see a lot of corporate greedflation and declining quality of goods/services, but also so many individuals who are buying up as much real estate as possible to convert into short term rentals with very little care for how it will impact their communities and younger generations. I've also noticed that young people have a strong fixation on retiring as soon as possible and effectively 'checking out' or insulating themselves from society as much as possible. This doesn't feel like a healthy society and I don't think that we can continue much longer on this path without some sort of breakdown. But most of our media (especially TikTok) reinforces this mindset. It's easier to tolerate antisocial behavior by corporations when you're also partaking in your own way.

        19 votes
    2. Isaac
      Link Parent
      It relies on nobody having heard of Cost-Volume Profit. Some costs scale with demand, such as staffing in this example. But many costs, like rent on the premises, energy (you're still running the...

      It relies on nobody having heard of Cost-Volume Profit. Some costs scale with demand, such as staffing in this example. But many costs, like rent on the premises, energy (you're still running the AC in a pub with three customers in the middle of the day) are independent.

      So in theory, during busy periods, they're already making more profit per pint served even with extra staff.

      It's possible there's a threshold jump in variable cost, like their licensing requires hiring security as soon as there's >X patrons on the premises. If that wasn't planned in advance, like for a sporting event, I'm sure no-notice on-call bouncers exist and would charge a higher rate.

      But Occam's razor, absent a scenario I just made up off the top of my head, it's a cash grab that presumes their customers will accept an untruth. Or, assholery.

      4 votes
    3. PleasantlyAverage
      Link Parent
      Though it can make sense if for example a football match causes a drastic peak only to return to baseline shortly after. Therefore, the pub could have extra expenses for a longer time than the...

      Though it can make sense if for example a football match causes a drastic peak only to return to baseline shortly after. Therefore, the pub could have extra expenses for a longer time than the demand exists.

      2 votes
  2. [11]
    Amun
    Link
    Jenny Gross A pint of beer might cost more during peak hours at some pubs owned by Britain’s largest pub company, which has in recent weeks adopted surge pricing.

    Jenny Gross


    A pint of beer might cost more during peak hours at some pubs owned by Britain’s largest pub company, which has in recent weeks adopted surge pricing.

    About 800 of the 4,000 pubs owned by the company, Stonegate Group, are either using “dynamic pricing,” in which prices rise at times of increased demand, or may use it in the future to help cope with higher costs for staffing and licensing requirements, Maureen Heffernan, a spokesperson for Stonegate, said Tuesday.

    Customers have become accustomed to surge pricing across various industries, including retail and travel. But some Britons said applying it to pubs went too far.

    Some companies appear to be listening to complaints from customers. AMC Entertainment, the world’s largest theater chain, in July abandoned plans to charge more for movie seats depending on their location, which it rolled out as a test in March in New York, Illinois and Kansas.

    Lyft, the ride-hailing company, might also be moving away from surge pricing. Its chief executive, David Risher, said last month during the company’s earnings call that surge pricing had meant that the company had missed out on riders who did not want to pay higher prices.

    “Pubs are places where you are expected to walk in and know what you’re going to be paying for a pint, regardless of the time of day,” Stainer said. “If we saw this idea spreading, I can’t see that as being something that is really going to encourage people to support their local pubs.”

    10 votes
    1. [7]
      Pioneer
      Link Parent
      Seriously, ask anyone from outside of London how much they pay for a pint. They'll say £3-4ish. Then tell them you get them for £6-£8 in London regularly. They'll have a face like a slapped arse...

      “Pubs are places where you are expected to walk in and know what you’re going to be paying for a pint, regardless of the time of day,” Stainer said. “If we saw this idea spreading, I can’t see that as being something that is really going to encourage people to support their local pubs.”

      Seriously, ask anyone from outside of London how much they pay for a pint. They'll say £3-4ish. Then tell them you get them for £6-£8 in London regularly. They'll have a face like a slapped arse and then rant about London.

      For Brits, the price of a pint (or a Freddo) is the ultimate KPI for how well life is going. If you've paid too much? Shit's in a bad place. If you've paid about expected? Yeah, they're doing alright. You've paid cheap for a pint? Mate, get the next round I fancy a large one.

      I cannot imagine this going well. Thieving bunch of pricks.

      39 votes
      1. [4]
        0d_billie
        Link Parent
        I miss the days of a £3-4 pint! Leeds has definitely become more expensive lately, around a fiver seems like the baseline for drinking anything that's not a shitty lager.

        I miss the days of a £3-4 pint! Leeds has definitely become more expensive lately, around a fiver seems like the baseline for drinking anything that's not a shitty lager.

        3 votes
        1. [3]
          Pioneer
          Link Parent
          Also, it's Leeds. The worst city in the country after Liverpool :P Popped into Mancs a few weeks back and you can get a decent pint for around £4.50 now. Doesn't surprise me that the big breweries...

          Also, it's Leeds. The worst city in the country after Liverpool :P

          Popped into Mancs a few weeks back and you can get a decent pint for around £4.50 now. Doesn't surprise me that the big breweries have jacked up the price. But if you get the smaller places and microbrewery / not-Carling/Fosters/Heiniken... you're looking at a decent and well tasting pint.

          I quit boozing in 2020 (That was a good choice...) and moved to 0% / 0.05% beers and they're smashing it out of the park for taste. Happily pay £5.50-£6 for a pint of Lucky Saint I tell you.

          That being said, I live in London... so everything is that price ha.

          1 vote
          1. [2]
            0d_billie
            Link Parent
            Woah, steady on. We have Bradford literally on our doorstep consistently making us look mildly less rubbish. Good shout about quitting the booze though. My GF doesn't drink, and it's honestly been...

            Also, it's Leeds. The worst city in the country after Liverpool :P

            Woah, steady on. We have Bradford literally on our doorstep consistently making us look mildly less rubbish.

            Good shout about quitting the booze though. My GF doesn't drink, and it's honestly been really nice taking a break.

            1 vote
            1. Pioneer
              Link Parent
              What of Bolton though? Even worse... Accrington. That's not even a city, but let's bag on them! It's definitely a stark change. Takes some getting used to socially for a while, but there are so...

              What of Bolton though? Even worse... Accrington. That's not even a city, but let's bag on them!

              It's definitely a stark change. Takes some getting used to socially for a while, but there are so many good 0%'ers around these days that I won't go back to alcohol now. Ain't worth the hangover OR mental health issues.

              1 vote
      2. [2]
        Bitterspeak
        Link Parent
        I read this entire comment in a British accent

        I read this entire comment in a British accent

        4 votes
        1. Pioneer
          Link Parent
          Haha. Specifically an East Midlands accent (We sound like posher Brummies with more swearing).

          Haha. Specifically an East Midlands accent (We sound like posher Brummies with more swearing).

    2. [3]
      rosco
      Link Parent
      Holy shit, pub surge pricing. When will they start licensing us a pint by the minute? Or perhaps they will charge per degree colder than ambient temperature (who doesn't love a room temp base...

      “dynamic pricing,” in which prices rise at times of increased demand

      Holy shit, pub surge pricing. When will they start licensing us a pint by the minute? Or perhaps they will charge per degree colder than ambient temperature (who doesn't love a room temp base model). Or perhaps they'll allow us to make in pub purchases such as access to a bar stool or a coaster. Hypercapitalism is such a wild ride.

      16 votes
      1. GobiasIndustries
        Link Parent
        Everyone knows that you don't buy beer, you only rent it for a few hours.

        Everyone knows that you don't buy beer, you only rent it for a few hours.

        4 votes
      2. venn177
        Link Parent
        I'm waiting for gas surge pricing. Then they can finally monetize those pesky natural disasters!

        I'm waiting for gas surge pricing. Then they can finally monetize those pesky natural disasters!

  3. [2]
    stu2b50
    Link
    "Unhappy hour" is an apt way to describe because it, because when you zoom out, there's no difference between an "unhappy hour" and a "happy hour", although no one seems to have an issue with the...

    "Unhappy hour" is an apt way to describe because it, because when you zoom out, there's no difference between an "unhappy hour" and a "happy hour", although no one seems to have an issue with the latter, just like there's no difference between not having to pay $5 and being given $5, but people much prefer the latter.

    For businesses like pubs where there's finite resource, like space in the pub, incentivizing consumers to spread out the demand over time isn't a bad thing. I honestly wish gyms did that.

    To really play into human psychology, though, what they should have done is raise prices for everything, then add in an extra "medium happy hour" that discounted it a bit later.

    5 votes
    1. JCPhoenix
      Link Parent
      I'd go to a "Meh Hour." Which I suppose is just most hours at a bar. It's only really a "Happy Hour" when I'm not paying for it; i.e. work is paying for it.

      "medium happy hour"

      I'd go to a "Meh Hour." Which I suppose is just most hours at a bar. It's only really a "Happy Hour" when I'm not paying for it; i.e. work is paying for it.

      1 vote