20 votes

Will Impossible Burgers be the norm for Gen Z?

19 comments

  1. [4]
    CharlieConway
    Link
    I tried a beyond meat burger the other day and I gotta say I was impressed. I topped it the same way you might a standard diner style burger. Some mayo, yellow mustard, ketchup, homemade pickles,...

    I tried a beyond meat burger the other day and I gotta say I was impressed. I topped it the same way you might a standard diner style burger. Some mayo, yellow mustard, ketchup, homemade pickles, and a slice of American cheese on a toasted bun. Nothin' fancy.

    The texture was spot on and while I knew it wasn't meat it didn't feel like I was eating a meatless patty. I don't think I'll ever give up meat entirely but I'm glad these new options exist and don't taste like butt.

    17 votes
    1. [3]
      SunSpotter
      Link Parent
      I've seen a lot of people praise beyond meat, but I tried it once and wasn't impressed. I tried it at a local taco bell with my SO. We bought a couple orders of tacos, one with beyond meat and one...

      I've seen a lot of people praise beyond meat, but I tried it once and wasn't impressed.

      I tried it at a local taco bell with my SO. We bought a couple orders of tacos, one with beyond meat and one with normal meat.

      It's possible that taco bell uses a different type of beyond meat, or it could be that particular restaurant was just low quality. But after comparing the two, we both agreed that the beyond meat tasted more...cardboardey? I dunno. It wasn't the same as the regular taco meat, I know that much.

      4 votes
      1. [2]
        Comment deleted by author
        Link Parent
        1. DrStone
          Link Parent
          I think a place like TacoBell and other fast food chains are the best place to judge the product. At those places the quality of existing beef is medium-to-low, ground, served with accompanying...

          I think a place like TacoBell and other fast food chains are the best place to judge the product. At those places the quality of existing beef is medium-to-low, ground, served with accompanying flavors/toppings to make up for meat shortcomings, and are at a price point where quality isn't expected. If a replacement requires skilled handling, you're now competing with joints that can produce a better beef burger for less and closer to a price point where top quality matters. Once the novelty of Beyond and Impossible dies down and hip burger places can't trade on the brand name, I believe the TacoBells and friends are going to be where replacements can get their biggest wins if they can make it as fool-proof as ground beef.

          4 votes
      2. [2]
        Comment deleted by author
        Link Parent
        1. SunSpotter
          Link Parent
          Sounds to me like I should try the meat again somewhere else. I don't like eating too much meat in my diet anyways so I was actually kind of disappointed when I tried it last. On the topic of...

          Sounds to me like I should try the meat again somewhere else. I don't like eating too much meat in my diet anyways so I was actually kind of disappointed when I tried it last.

          On the topic of soylent though, that's strange you had that reaction. I've heard of people getting really bad gas and mild stomach aches which passed after a day, but only on the old formulations. I've only ever tried the ready made shakes and they never gave me a problem.

  2. [4]
    rkcr
    Link
    I hope so! I love burgers, but I'm more focused on the environment... getting my burger fix guilt-free is fantastic, but they're just not available in enough places now.

    I hope so! I love burgers, but I'm more focused on the environment... getting my burger fix guilt-free is fantastic, but they're just not available in enough places now.

    11 votes
    1. [3]
      Octofox
      Link Parent
      I don't think I have ever seen one. I tried a vegan burger at the start of the year and it tasted fine. Not great but still nice. The main problem is they cost so much that its just not worth it....

      I don't think I have ever seen one. I tried a vegan burger at the start of the year and it tasted fine. Not great but still nice. The main problem is they cost so much that its just not worth it. There is plenty of other meat free food thats nicer and costs a lot less.

      5 votes
      1. jlong745
        Link Parent
        I read somewhere that every BK will offer them by the end of the year; perhaps the economy of scale will bring the price down. They stuck with the BK Veggie for a really long time (even if the...

        I read somewhere that every BK will offer them by the end of the year; perhaps the economy of scale will bring the price down. They stuck with the BK Veggie for a really long time (even if the ones I got in the midwest were sometimes pretty stale) so it seems like they're really committed to dominating the meat alternative fast-food market, however big that may turn out to be.

        4 votes
      2. babypuncher
        Link Parent
        Red Robin sells Impossible Burgers for pretty cheap.

        Red Robin sells Impossible Burgers for pretty cheap.

        1 vote
  3. [3]
    SleepyGary
    Link
    The Impossible Burger hasn't really made its way into Canada yet but the Beyond Burger is becoming ubiquitous. You can get it at sit down restaurants as well as fast food joints and patties at the...

    The Impossible Burger hasn't really made its way into Canada yet but the Beyond Burger is becoming ubiquitous. You can get it at sit down restaurants as well as fast food joints and patties at the market. I would say that the texture and taste is about on par with the burger pucks you can buy in the frozen food section. The smell though, is something I'm not sure I will get used to, however, if you baste the patty with BBQ sauce while grilling it covers that up nicely.

    As someone married to a vegetarian it's nice to be able to have a meal that I don't need to prepare differently when I'm wanting something meaty and most veggie/vegan options just don't compare.

    6 votes
    1. [2]
      TheJorro
      Link Parent
      I tried it at A&W and found that if I had no idea it was a Beyond Meat burger, I would have sworn it was a McDonalds' burger patty. Of course, now the issue is that I got a McDonalds patty at an...

      I tried it at A&W and found that if I had no idea it was a Beyond Meat burger, I would have sworn it was a McDonalds' burger patty.

      Of course, now the issue is that I got a McDonalds patty at an A&W...

      6 votes
      1. SleepyGary
        Link Parent
        I much prefer the beyond sausage and egger to the meat version, I find they don't over season it as much.

        I much prefer the beyond sausage and egger to the meat version, I find they don't over season it as much.

        1 vote
  4. mat
    Link
    I have a hope that Impossible (or Impossible-like) will become the norm for most people, not just people who are currently kids. People eating at places like McDonalds don't really care about...

    I have a hope that Impossible (or Impossible-like) will become the norm for most people, not just people who are currently kids. People eating at places like McDonalds don't really care about their food, they just want to eat for cheap. We're not talking grass-fed Wagyu steaks here. It's meat-flavoured sustenance inna bun for a few dollars/pounds/etc.

    So why, in a few years when the non-meat version costs less would people choose increasingly expensive meat that eats the same as the cheaper, plant based version? Sure, there will be a group of "Ah onleh eat propah meat" people but I suspect they'll be in a minority, which will dwindle with time - especially as the price of beef goes up, which it will. Many people's decisions are made with their wallet and faced with a £5 MacWhopper or a £8 MacWhopper (I have no idea if those prices are remotely close to what fast food costs now) a lot of people will take the cheaper one and not even care what's in it.

    That is what is so smart and exciting about what Impossible are doing. They're not targetting vegans or even vegetarians - I've even read a few veganarians complaining the Impossible burgers are too meaty for them to enjoy - they're targetting meat eaters. They're trying to change what a burger is and that could be really really important. I hope they can do it because we can't keep treating intensive beef farming like it isn't an environmental disaster area.

    They've been working on chicken and pork as well. It'll be interesting to see how they get on with that.

    6 votes
  5. [6]
    Bullmaestro
    Link
    My only concern with Impossible Burger is that it's a soy based product. I don't particularly want to regularly consume something that contains phytoestrogens which minic the role of estrogen in...

    My only concern with Impossible Burger is that it's a soy based product. I don't particularly want to regularly consume something that contains phytoestrogens which minic the role of estrogen in the body. While high amounts of estrogen in itself has negative side effects (breast tissue growth and erectile dysnfunction) that I want to avoid, I also don't wnat to potentially drop my testosterone levels.

    As for whether soy does that, there have been multiple studies suggesting that soy drops testosterone levels, although other more recent studies dispute these claims.

    I'm more likely to try Beyond Meat, since it's already in UK supermarkets, is soy-free and is served in some burger restaurants already.

    1 vote
    1. [3]
      alyaza
      Link Parent
      this idea, just so you know, is actually a mixture of bullshit, disinformation, and misinformation from people who have no idea how phytoestrogens work, and is really not worth worrying about in...

      My only concern with Impossible Burger is that it's a soy based product. I don't particularly want to regularly consume something that contains phytoestrogens which minic the role of estrogen in the body. While high amounts of estrogen in itself has negative side effects (breast tissue growth and erectile dysnfunction) that I want to avoid, I also don't wnat to potentially drop my testosterone levels.

      this idea, just so you know, is actually a mixture of bullshit, disinformation, and misinformation from people who have no idea how phytoestrogens work, and is really not worth worrying about in any way. hbomberguy did a comprehensive breakdown of this.

      18 votes
      1. [2]
        Bullmaestro
        Link Parent
        Okay, I didn't actually know that the alt-right were circulating a chart of 'healthy testosterone levels' across their platforms or that they were copying articles ad verbatim from other sites and...

        Okay, I didn't actually know that the alt-right were circulating a chart of 'healthy testosterone levels' across their platforms or that they were copying articles ad verbatim from other sites and just rewording any sentences about animal studies to fit their narrative. I did think that testosterone levels would naturally fluctuate though because when I tried looking at the healthy amount for myself, I saw that yes, they did indeed naturally fluctuate even to the so called "lower than an 80 year old man" level.

        That's why I went searching for peer reviewed articles on the matter to see if there was any truth to the soy claims, and given the variety of stuff I found, I really don't know whether there is some truth to it, or if this is another "vaccines cause autism."

        2 votes
        1. Gaywallet
          Link Parent
          As someone who read far too many diet, exercise, and physiology papers I can assure you that we have plenty of evidence that phytoestrogens do not lower testosterone except perhaps in specific...

          I really don't know whether there is some truth to it, or if this is another "vaccines cause autism."

          As someone who read far too many diet, exercise, and physiology papers I can assure you that we have plenty of evidence that phytoestrogens do not lower testosterone except perhaps in specific individuals with particular gene mutations. It would be like advocating that the entire population should avoiding drinking milk on the off chance that you have phenylketonuria.

          I did think that testosterone levels would naturally fluctuate though because when I tried looking at the healthy amount for myself, I saw that yes, they did indeed naturally fluctuate even to the so called "lower than an 80 year old man" level.

          Which tests did you run and when did you run them? The natural cycle is for testosterone levels to peak in the morning, and decrease throughout the day and be fairly low in the evening. However, total testosterone level won't reveal everything, as free testosterone will give you an idea of how much of that testosterone is bioavailable (and the ratio of total to free is important to understand how well you can utilize it) and estrogen will give you context of how much you aromatize.

          12 votes
    2. [2]
      mat
      Link Parent
      Just do it. Go to Tesco and grab yourself some Beyond Burgers. They're £5 for 2 which is a little steep but they're honestly really good. I find you want to cook them over a little lower heat than...

      Just do it. Go to Tesco and grab yourself some Beyond Burgers. They're £5 for 2 which is a little steep but they're honestly really good. I find you want to cook them over a little lower heat than you would beef and maybe for a shade less time, but apart from that don't treat them differently. Layer them up in some nice toasted buns with cheese and pickles and sauces and bacon and so on. They can be a little on the sweet side so make sure you add something with some acid to balance it out but seriously they are good. I'm hungry just thinking about having one. You'll know they're not meat but that doesn't make them any less delicious.

      BUT. I am not a fan of pre-made burgers. I, like all right-thinking people, believe that burgers are better when thoroughly smashed. You can make these style of burger just fine with the non-meat mince available in many supermarkets and it's honestly even better than the Beyond Burgers. Not to mention better value for money.

      Sainsbury's has a soy-based bacon bits thing now which is freakin' delicious. Fry up some of that, glaze it with a splash of maple syrup and sprinkle that in your bun and you're set for a non-meat burger to die for. Dude I am on a DIET and writing this is making me so hungry.

      Everyone I know in the US says Impossible v2 is all but indistinguishable from actual minced beef.

      3 votes
      1. Bullmaestro
        Link Parent
        Looks like a good idea. May pop into Tesco on the way to work next time.

        Looks like a good idea. May pop into Tesco on the way to work next time.

        2 votes
  6. rmgr
    Link
    Well I'm sold. I wanna try some!

    Well I'm sold. I wanna try some!