9 votes

Let’s go whaling: Tricks for monetising mobile game players with free-to-play

7 comments

  1. [3]
    cfabbro
    (edited )
    Link
    Oh, he's serious... and even mentions how he's not going to discuss the ethics/morality of anything at the beginning of the talk. I thought this was going to be satire, and really about how game...

    Oh, he's serious... and even mentions how he's not going to discuss the ethics/morality of anything at the beginning of the talk. I thought this was going to be satire, and really about how game studios relying on whales and addicting users has poisoned the mobile gaming industry (which it has, IMO)... but nope, this appears to actually be a serious talk about how best to milk players for all they're worth using psychological tricks to encourage them to spend absurd amounts of money on your free to play / pay to win game. Gross.

    25 votes
    1. Pavouk106
      Link Parent
      My 9yo daughter came to me wanting to install Brawl Stars as all other kids already play it. While I hate these types of games and try to raise her in the "pay once, play unlimited" old-fashion...

      My 9yo daughter came to me wanting to install Brawl Stars as all other kids already play it. While I hate these types of games and try to raise her in the "pay once, play unlimited" old-fashion way, I agreed. But I have firmly added that we won't be putting ANY money in such games.

      And when she comes wanting to buy something in the game, I won't do it and secretly put the money to the side to show her how much (eventually) she would have paid for figuratively nothing and how much she can now spend on some real thing.

      It's unbelievable how hardit is to come by a game that can be one-time-paid-for in the Google Play store... There is some kind of "best paid" list but it has only very limited number of games. It is easy to see we are expected to install everything that is "free" and not to want anything that can be paid for one-time-forever. I hate it and this is part of the reason why I hate mobile gaming as a whole (the othermain reason is no haptic controls - tapping on diplay is really bad for controling many games, controller/gamepad would do much better; Inknow there are accessories, but for added cost I might as well just buy low-end phone for phone things and Steam Deck for gaming - which is what I did).

      10 votes
    2. raze2012
      Link Parent
      Pocketgamer is a mobile focused website and this was in 2016. Audience of mobile devs fits, and It seems to track with how the industry turned out 7 years later .

      Pocketgamer is a mobile focused website and this was in 2016. Audience of mobile devs fits, and It seems to track with how the industry turned out 7 years later .

      5 votes
  2. Barrelephants
    Link
    The whole time I was waiting for him to accidentally refer to the player as "the mark". What a sad little industry.

    The whole time I was waiting for him to accidentally refer to the player as "the mark". What a sad little industry.

    10 votes
  3. RoyalHenOil
    Link
    The term "whale" originally came from the casino industry to refer to targets who can be easily convinced to part with vast sums of money. No surprises that the free-to-play video game industry...

    The term "whale" originally came from the casino industry to refer to targets who can be easily convinced to part with vast sums of money. No surprises that the free-to-play video game industry uses the same tactics — and even the same terminology in a lot of cases.

    The big difference is that one is modestly regulated (e.g., minors are not allowed to gamble in casinos), while the other is the Wild West.

    8 votes
  4. [2]
    Tiraon
    Link
    I really like the line of "Let's keep the morality out of it. We can discuss it later if we have time." That seem to be the prevalent philosophy in today major economic systems, not just f2p...

    I really like the line of "Let's keep the morality out of it. We can discuss it later if we have time." That seem to be the prevalent philosophy in today major economic systems, not just f2p mobile games. This is also 7 years old.

    There is no winning when engaging with systems designed like this. They are based on common psychological flaws that you have to constantly guard against even if you know about them. The only thing is to just keep away and this is still a massive industry.

    I really think the smartphone in the current iteration is basically one of the worst things to have happened in technological space. Making something like this work on desktop platforms is harder and it is simply one of the things they make easier.

    8 votes
    1. Akir
      Link Parent
      The thing that I find myself most disgusted about these days is how normalized these things have become. My husband just bought Megaton Musashi Wired for his PS5, and even though it is a fully...

      The thing that I find myself most disgusted about these days is how normalized these things have become. My husband just bought Megaton Musashi Wired for his PS5, and even though it is a fully paid game and there is no micro transactions, it is chocked full of addictive elements that you would associate with them, from a trove of loot you get that have clearly labeled rarity values on them, to log-in bonuses and even a battle pass. It wasn’t too long ago that we were all yelling at EA for their loot crates yet today these things are so commonplace that nobody bats an eye that even Pokémon has them now.

      I honestly don’t understand why there isn’t a greater push to regulate this kind of thing.

      10 votes