On 2016 nostalgia

I’ll try to keep this post as brief as possible.

I spend a lot of time on the internet. Twitter and TikTok mainly. And I’ve been extremely online since I gained unlimited access to it in the early 2010s. I would say that the biggest shifts in attitudes and styles on the internet occurred throughout the 2010s, with 2016 marking a clear-cut turning point.

We transitioned from the hipster aestheticisms and YOLO branding of 2010-2012 to the more “baddie” Instagram aesthetic popularized by celebrities like Kylie Jenner, Selena Gomez, and Ariana Grande.

Now, some people have confused that early 2010s aesthetic for what we actually saw during 2016. Which was a cleaner, less quirky idea of what “style” was. Music also showed this as we went from Party Rock Anthem by LMFAO being a chart topper to One Dance by Drake and Sorry by Justin Bieber being the club-friendly radio hits. Things were less ironic; in order to be cool, you had to be calm (if you listen to the 2016 songs, they don’t feel as aggressive as LMFAO’s songs).

I was 16 during most of 2016. Old enough to remember everything and young enough to still be “hip” with the culture (although I’ve always been kind of an old man mentally). Most of my internet use around this time was on Reddit. Specifically, the meme subreddits such as dank_memes and me_irl. The tone back then was super depressing. Saying you were gonna kill yourself was a common punchline. Everyone circle jerked about how sad they were. These are common on the internet now, but were relatively new for the mainstream back then. The running joke was that 2016 was the worst year in history. Many high-profile celebrities died during this year (Prince, David Bowie, George Michael, Carrie Fisher), which led to people saying “DAMN YOU 2016!” every single time. That saying “damn you [year]” became normal for every subsequent year.

Reflecting on this period, I will say, I do not recall much nostalgia for say 2006 back then on the internet. I saw more nostalgia for the 00s from Zillennials and older Zoomers throughout these past four years than I ever did back then.

So what is it? Why have we been seeing so many people longing for the days of 2016? I’ve seen videos like this for the past two years, and they’ve only accelerated now that we’re exactly 10 years removed. Videos, such as this, are making the rounds, glorifying the aesthetics of the time.

My first instinct has always been: these are people around my age who miss being a teenager. This is still the likeliest explanation. A time before you worried about bills or felt like you were behind in life. I also miss that time period for that reason, and I also wish I could wake up exactly that year and do everything over and better this time.

But, this general analysis of the human condition doesn’t explain why this specifically. Why 2016, why not 2010, why didn’t this happen ten years ago for 2006? In which case, I don’t really know.

I suppose 2016 felt less cringe. The aforementioned millennialisms of the early 2010s weren’t as prevalent, so the time period doesn’t feel as dated. Speaking of things feeling “dated,” many of the interfaces we use now are not so far off from what we were using in 2016. I remember watching the 2014 film Whiplash and being shocked at how old the cell phones looked there, but if you put on Popstar: Never Stop Never Stopping (2016) the technology doesn’t really stand out that much. Many of the social media apps we use are the same as they were in 2016. You could realistically have had the same Instagram and Twitter accounts for nearly 20 years now. With the exception of TikTok, the way in which we use the internet today is about the same as we used it then.

Which is why 2016 is this comforting year. Where everything is the same, except you’re younger. It was right before politics got really weird. It was before we lived through a global pandemic. Clubbing still felt like a thing that people did. Youth had a defined image that we currently lack. It felt like a party compared to the way we experience life now.