36 votes

How to succeed in Mr Beast production (leaked PDF)

16 comments

  1. [3]
    updawg
    Link
    Interesting to read the specifics of "here is how to manipulate (mostly) children (but also everyone else) into watching your stupid videos." The admission that the videos don't even actually need...

    Interesting to read the specifics of "here is how to manipulate (mostly) children (but also everyone else) into watching your stupid videos." The admission that the videos don't even actually need to be very good, but rather just good at being YouTube videos certainly explains a lot about the channel and the dude's dedication to success.

    40 votes
    1. [2]
      datavoid
      Link Parent
      Remember - no does not mean no!

      Remember - no does not mean no!

      8 votes
      1. Perryapsis
        Link Parent
        From page 19 (all grammar [sic]):

        From page 19 (all grammar [sic]):

        NO DOES NOT MEAN NO

        When dealing with people outside MrBeast Productions never take a No at face value. If we need a store to buy everything inside of and you call the local Dollar tree and the person that answers says “No, you can’t film here”. That literally doesn’t mean shit. Talk to other employees and see if any are fans or if any have kids that are fans, try talking to their boss, their bosses boss, have me dm them on twitter and try their social team, etc. If after all avenues are exhausted you are left with a no, that doesn’t mean don’t try the other dollar trees because the manager of those could be huge fans and willing to bend the rules. Basically what I’m trying to convey is what we call “pushing thru no”. Don’t just stop because one person told you no, stop when all conceivable options are exhausted. This is one of many tools that when combined dramatically improve your probability of success when producing here.

        12 votes
  2. stu2b50
    Link
    Honestly, I thought it was a good read and a management style that makes sense for the type of company MrBeast has. Now, that is to say, I can separate that this isn't the kind of management style...

    Honestly, I thought it was a good read and a management style that makes sense for the type of company MrBeast has.

    Now, that is to say, I can separate that this isn't the kind of management style I'd enjoy working for personally, especially for something I don't particularly have passion for - but that's OK, it is for some people.

    The document is fairly honest and straightforward as well - there's little fluff, just the expectations that the position has.

    35 votes
  3. [9]
    semsevfor
    Link
    Why would anyone work for this man when he's this direct about how he doesn't care about you, he just wants you to grind and get his work done? He's literally spelling out a toxic workplace, who...

    Why would anyone work for this man when he's this direct about how he doesn't care about you, he just wants you to grind and get his work done?

    He's literally spelling out a toxic workplace, who goes to work there? Does he pay $200k salaries? I doubt it, cause that's the only way youre gonna get those go getters, is with good pay.

    13 votes
    1. [2]
      teaearlgraycold
      Link Parent
      I think if your plan is to work for the biggest YouTube channel and learn everything you need to start your own and you're getting paid fairly then it's a great deal for those few people. Working...

      I think if your plan is to work for the biggest YouTube channel and learn everything you need to start your own and you're getting paid fairly then it's a great deal for those few people. Working really hard in that environment is like getting paid to learn exactly what you crave to learn the most. Maybe in practice it's really toxic. But for the right people it could be the chance of a lifetime.

      38 votes
      1. Fiachra
        Link Parent
        When you put it that way it makes sense. People will already put up with incredibly toxic workplaces (and worse) to break into movies or tv or music.

        When you put it that way it makes sense. People will already put up with incredibly toxic workplaces (and worse) to break into movies or tv or music.

        11 votes
    2. [6]
      stu2b50
      Link Parent
      I think it’s a pretty intense workplace, but I don’t see anything that’d be “toxic”? It reminds me of the Netflix employee handbook in many ways. Why not? Is there anything that would indicate to...

      I think it’s a pretty intense workplace, but I don’t see anything that’d be “toxic”? It reminds me of the Netflix employee handbook in many ways.

      Does he pay $200k salaries? I doubt it, cause that's the only way youre gonna get those go getters, is with good pay.

      Why not? Is there anything that would indicate to you that MrBeast is adverse to throwing money at problems to get more volume faster?

      14 votes
      1. [4]
        Grumble4681
        Link Parent
        Not necessarily toxic depending on your expectations/standards for employers, but it does mention this as one example And that's a very common theme in the whole thing, work, then work some more,...

        Not necessarily toxic depending on your expectations/standards for employers, but it does mention this as one example

        Pull all nighters weeks before the shoot so you don’t have to days before the shoot.

        And that's a very common theme in the whole thing, work, then work some more, then keep working, and don't stop working.

        He does end it by saying that if you want to dedicate your life to your career, he will reward you if you're good at the jobs they need people to do within his company. Of course whether those rewards are as high as people would expect for the amount of work, who knows, but I acknowledge this to say that I'm aware some people can choose to pull all nighters or whatever else and that it may not be "toxic" to them, but I question if it's actually good for society to have people who do this. I suppose one would need to consider what the alternative would be for those people to say that it's better or worse or it doesn't make a difference either way, but it seems unhealthy to have a culture that makes it acceptable or even desirable for people to give up their lives to just work non stop.

        12 votes
        1. [3]
          stu2b50
          Link Parent
          For that particular example, I'd say that's more exaggeration. The point was basically "REALLY DON'T PROCRASTINATE", which again makes sense for the type of projects a youtuber does, where hitches...

          For that particular example, I'd say that's more exaggeration. The point was basically "REALLY DON'T PROCRASTINATE", which again makes sense for the type of projects a youtuber does, where hitches can come out of nowhere; you want to find them ASAP.

          but I question if it's actually good for society to have people who do this

          I would say, it's good for society to allow people to work how they want to work. And some people want to do big things in a short amount of time. I don't think it's inherently right or wrong.

          MrBeast isn't exactly load bearing employment, in the end. He has a few dozen people on his payroll. Everyone who wants to work for him knows what they're getting into (after all, they have to read this beforehand).

          If he wants to gather a merry band of workaholics together to make crazy videos on a high cadence, I think he should be allowed to.

          11 votes
          1. [2]
            Grumble4681
            Link Parent
            Without the context of the rest of the document, I can see that being a reasonable interpretation, but within context of that whole document, I don't see it that way. It does convey that aspect...

            For that particular example, I'd say that's more exaggeration. The point was basically "REALLY DON'T PROCRASTINATE", which again makes sense for the type of projects a youtuber does, where hitches can come out of nowhere; you want to find them ASAP.

            Without the context of the rest of the document, I can see that being a reasonable interpretation, but within context of that whole document, I don't see it that way. It does convey that aspect about not procrastinating, but it's an expectation that you will be working so much that you will inevitably be doing that. It repeatedly sets that tone and outright says it in the document that they want people who work there to make work their life.

            If he wants to gather a merry band of workaholics together to make crazy videos on a high cadence, I think he should be allowed to.

            I'm not going so far as to say he or they shouldn't be able to do it, but I think those things happen more often when you have aspects of your culture, economic systems, or other elements that lead to more and more MrBeasts and I question if that's good for people in the long run.

            I'm not worldly enough to have experience in other regions or cultures to make a personal comparison, but the US doesn't typically score so well on those happiness rankings compared to other countries. Sure there's probably a lot more factors to that than just MrBeast and the like, but there's some shared foundation that ties all those different factors together. Of course it's not like we can just flip a switch and make those changes, I'm just stating that I think that that type of employment is toxic, and the prevalence of that type of employment is not good for our society.

            10 votes
            1. stu2b50
              Link Parent
              I don’t have that interpretation. The point of emphasizing all nighters rhetorically is to its extremity to highlight the preference for preparation. An all nighter weeks before the deadline seems...

              I don’t have that interpretation. The point of emphasizing all nighters rhetorically is to its extremity to highlight the preference for preparation. An all nighter weeks before the deadline seems crazy! And that’s what impresses on you that he’s serious about doing things as early as possible.

              I don’t think this is in any way toxic or specific to America. You can find this “trope” from the Roman era, let alone other countries today. People who have pursued this path have created many of the great works of human history. And while I don’t think MrBeast is that - he makes lowbrow entertainment for the internet, after all - my point is that it’s good imo that small groups of people with that kind of drive and vision can spend all their time on that vision. It has led to many great things.

              As long as it’s clear to the participants what the rules of the game are, which in this case it seems very clear, I don’t see the issue.

              11 votes
      2. semsevfor
        Link Parent
        I just don't see that being sustainable for paying employees that high. Especially with YouTube on the decline. And the way it reads it screams we will pay you peanuts, expect insane working...

        I just don't see that being sustainable for paying employees that high. Especially with YouTube on the decline.

        And the way it reads it screams we will pay you peanuts, expect insane working conditions, and you'll take it because of the brand recognition.

        3 votes
  4. Daedalus_1
    Link
    That video about the guy living in that circle for 100 days is the worst. It's like: I'm rich and you're poor, here's 500K so I can insult you, and make that 500K back through youtube. Oh and...

    That video about the guy living in that circle for 100 days is the worst. It's like: I'm rich and you're poor, here's 500K so I can insult you, and make that 500K back through youtube. Oh and also, we're very materialistic, and don't care about the environment so we destroy everything, but we're part of TeamTrees so it's all good /s

    7 votes
  5. Crestwave
    Link
    I find this section interesting because they state over and over that YouTube is and will always be their only focus. Meanwhile, they recently developed a game show with Amazon and are currently...

    Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible. Everything we want will come if we strive for that. Sounds obvious but after 6 months in the weeds a lot of people tend to forget what we are actually trying to achieve here.

    I find this section interesting because they state over and over that YouTube is and will always be their only focus. Meanwhile, they recently developed a game show with Amazon and are currently being sued by the contestants. Seems like they should have stuck with their manifesto, as this kind of stuff tends to get easily swept under the rug in the YT world.

    2 votes