42 votes

Medium is a poor choice for blogging

32 comments

  1. Deimos
    Link
    It's just the same pattern as always with VC-funded platforms. They start out great, because they're literally too good to be true. They have no realistic business model (or none at all) and are...
    • Exemplary

    It's just the same pattern as always with VC-funded platforms. They start out great, because they're literally too good to be true. They have no realistic business model (or none at all) and are completely unsustainable, but can just burn tens of millions of dollars attracting users and getting them to build a personal attachment/investment with the site.

    Then eventually the money starts to run out, and they need to look for another funding round. Growth and "engagement" are the most interesting things for VCs, so they have to start aggressively pushing them through techniques like forced (or very heavily encouraged) registration, heavy social-sharing features, etc. (exactly what all those annoying Medium "features" are aimed at). They often also start adding something that resembles a business model at this point—it'll have almost no chance at generating enough revenue for them to keep running the site the way they have been, but at least it makes it look like they have a plan.

    Aral Balkan's description of them as "temporary companies" is still my favorite:

    If a company has taken venture capital, you have already been sold. It’s not a matter of if, it’s simply a matter of when. (Unless the company goes under before it can exit, that is.) A venture-capital funded startup is a temporary company that has to convince enough people into using their platform so that they can make good on the exit they promised their investors at the very beginning. It is the opposite of a long-term, sustainable business.

    50 votes
  2. [6]
    demifiend
    (edited )
    Link
    Some of us knew this back in 2013. Andrea Philips, for example, saw through Ev Williams' bullshit and identified Medium as a content farm. I'm reproducing the text below to get around Medium's...

    Some of us knew this back in 2013. Andrea Philips, for example, saw through Ev Williams' bullshit and identified Medium as a content farm. I'm reproducing the text below to get around Medium's paywall.

    The Problem With Medium

    A Shiny Content Farm is Still a Content Farm

    by Andrea Philips

    There’s a lot of buzz around Medium right now. It’s shiny and incredibly easy to use!
    Great sharing features mean increased social media buzz! Founded by some of the guys
    who made Twitter so of course it’ll be awesome! And there are curated posts, so if you
    write something really fantastic, you’ll get tons of exposure.

    Super, right? What else could a writer possibly ask for?

    This is all true. But it all neatly glosses over one ugly fact: Medium is just an
    upscale version of the same old business model used by shady content farms
    the world around. And it contributes to an environment where the most
    important element in creating written content — the writer — is
    undervalued and uncompensated.

    That business model goes something like this:

    Step 1: Get people to write for cheap (or better, for free!)
    Step 2: ???
    Step 3: Profit

    Step 2 isn’t clear in the case of Medium, but you know it’s coming, eventually.
    Nobody starts a business with no plan for seeing a return on their investment,
    after all, even if they’re playing a long game.

    In the case of Medium, it may just be some variation on “selling ads” or something
    more novel, like “repackaging content to sell it elsewhere.” A friend of mine has joked
    about Medium selling best-of collections as Kindle Singles… but that’s an entirely
    plausible direction for the business to go.

    And if and when they decide to monetize your content… they’re not under any
    obligation to give you one red cent of the proceeds.

    A reminder, from Medium’s Terms of Service:

    By furnishing your User Content to Medium, you give Medium a broad license to
    use and exploit your User Content as it operates and evolves its business. That license
    has a number of different features: it is a perpetual, non-exclusive, worldwide, royalty-free,
    sublicensable, transferable license to exploit all copyright rights now in existence or that
    may arise in the future with respect to your User Content, in any medium that now exists
    or may arise in the future, as well as to do anything else that is reasonably appropriate to
    our Service and its exploitation of your User Content (including, but not limited to, use
    of your name in association with your User Content to identify you as the contributor).
    The license has no restriction as to the medium, dissemination method, type of Service
    we may offer, or the type of systems or products that may be used in conjunction with
    your User Content.

    What does this mean? It means you’re giving your writing to a corporation for free, and
    they can do anything they want with it. Forever. Without paying you. Ever.

    Writers in the digital world are under a lot of conflicting pressures. Gathering an audience
    when you don’t have an audience is wicked hard work. And so the lure of exposure can be
    incredibly powerful: simply use someone else’s platform to boost your own reputation and
    gain influence. Hopefully, the thinking goes, some of those readers will start to follow you
    around and pay attention to your other work.

    But if all you ever get from your writing is exposure… what exactly are you gaining?
    You can’t eat exposure. It doesn’t pay your mortgage. It doesn’t keep well in the freezer
    and it’s not transferable. And alas, exposure doesn’t always mean increased interest in
    the stuff you’re making money from elsewhere. I know of more than one project (not
    naming names to protect confidences) where widespread and glowing press coverage
    never translated into actual sales.

    Now, I’m not saying you should never write unless you see the Benjamins. I’ve written
    for free before; I’ll do it again. Sometimes, yeah, the exposure is worth it. But even then,
    it would be foolish to use Medium as a primary platform for your work. If Medium goes
    away — like Geocities, Bloggers.com, Posterous and countless other startups lo these
    twenty years gone by — your digital footprint will be gone, too. Poof.

    I don’t know about you, but the idea of every link pointing to my work for the last
    few years suddenly breaking… well, it makes me feel a little queasy. Third-party platforms
    come and go, but a site and domain you own are forever. Protecting yourself and your
    work from bitrot is important.

    Now, maybe you don’t mind lining someone else’s pockets with free labor. And
    maybe the risk of bitrot doesn’t matter to you. Your personal calculus may prove
    it’s worth it and beneficial to you, and you still want to post to Medium. And that’s
    fine, I guess. We all draw the lines we’re comfortable with.

    Just make sure you’re perfectly clear on what you’re getting out of the bargain —
     and what you’re giving up.

    Everything Ms. Philips wrote in 2013 was true then, and it's true now. If you base your web presence on
    Medium (as opposed to publishing on your own site and syndicating to Medium) you're nothing but a
    digital sharecropper -- or, as we'd call you in New York, a schmuck.

    26 votes
    1. [3]
      unknown user
      Link Parent
      Any chance you could replace that code block with a blockquote, or even just include the text inline? Code blocks make it really hard to read text, especially on mobile.

      Any chance you could replace that code block with a blockquote, or even just include the text inline? Code blocks make it really hard to read text, especially on mobile.

      14 votes
      1. [2]
        demifiend
        Link Parent
        Better?

        Better?

        7 votes
        1. unknown user
          Link Parent
          Much - thanks!

          Much - thanks!

          8 votes
    2. [2]
      Eva
      Link Parent
      I mean, Medium is a content farm, sure, but unlike WordPress.com and every other free blogging site, it actually pays its users.

      I mean, Medium is a content farm, sure, but unlike WordPress.com and every other free blogging site, it actually pays its users.

      1. demifiend
        Link Parent
        That's only true if you count their use of the Spotify approach to artist payment -- where the popular artists make bank and everybody else makes next to nothing -- as "paying writers". As far as...

        I mean, Medium is a content farm, sure, but unlike WordPress.com and every other free blogging site, it actually pays its users.

        That's only true if you count their use of the Spotify approach to artist payment -- where the popular artists make bank and everybody else makes next to nothing -- as "paying writers".

        As far as I'm concerned, "paying writers" means that you submit a piece, a editor reads it and makes an accept/reject call, and if Medium agrees to publish your piece you get paid by the word. If you agree to write under any other payment model, you might as well buy lottery tickets as well.

        4 votes
  3. [14]
    mrbig
    (edited )
    Link
    Medium is one of the few websites that successfully bypasses UBlock Origin. I wouldn't mind if their ads weren't so invasive. But no, I don't pardon the interruption. Also: the author makes good...

    Medium is one of the few websites that successfully bypasses UBlock Origin. I wouldn't mind if their ads weren't so invasive. But no, I don't pardon the interruption.

    Also: the author makes good points. So why is he writing on Medium in the first place?

    15 votes
    1. Deimos
      Link Parent
      My guess was to make it easy for people to see all the annoyances he mentions. I got the "Pardon the interruption" modal when I clicked on the article, I can highlight text and see the little...

      Also: the author makes good points. So why is he writing on Medium in the first place?

      My guess was to make it easy for people to see all the annoyances he mentions. I got the "Pardon the interruption" modal when I clicked on the article, I can highlight text and see the little popup menu, etc.

      18 votes
    2. [9]
      tesseractcat
      Link Parent
      Most likely to convince others to move from the platform, considering most medium writers are probably on medium. I'm a bit disappointing the author didn't provide a good alternative, besides self...

      Most likely to convince others to move from the platform, considering most medium writers are probably on medium.

      I'm a bit disappointing the author didn't provide a good alternative, besides self hosted.

      11 votes
      1. [7]
        jackson
        Link Parent
        I personally like GitHub pages for mine. It's free (as in, no paid tier exists unless you want your repo private for some reason), clean, and fast. If you pick one of GH's predefined themes it's a...

        I personally like GitHub pages for mine. It's free (as in, no paid tier exists unless you want your repo private for some reason), clean, and fast.

        If you pick one of GH's predefined themes it's a really fast start- just fill a few config vars and get started. The true beauty of it is that you can also include HTML, custom themes, js, and really anything static to make it yours.

        5 votes
        1. ali
          Link Parent
          Gitlab also hosts web pages and private repos, for free

          Gitlab also hosts web pages and private repos, for free

          8 votes
        2. [4]
          Comment deleted by author
          Link Parent
          1. unknown user
            Link Parent
            Wrong. You can always generate locally and just push the resulting HTML and stuff. I did that for quite a while when I used GH Pages.

            Wrong. You can always generate locally and just push the resulting HTML and stuff. I did that for quite a while when I used GH Pages.

            1 vote
          2. [2]
            jackson
            Link Parent
            Oh hey, fancy seeing you here! (I'm u/jackson1442) Just wanted to let you know you double commented

            Oh hey, fancy seeing you here! (I'm u/jackson1442)

            Just wanted to let you know you double commented

            1. [2]
              Comment deleted by author
              Link Parent
              1. Deimos
                Link Parent
                Submitting the same form twice should already be prevented. Did you open two separate reply boxes for it or something?

                Submitting the same form twice should already be prevented. Did you open two separate reply boxes for it or something?

                1 vote
        3. [2]
          rungus
          (edited )
          Link Parent
          If you have a .edu email address are a student, you can get unlimited private repositories for free through GitHub's Student Developer Pack program. edit: corrected wrong info

          If you have a .edu email address are a student, you can get unlimited private repositories for free through GitHub's Student Developer Pack program.

          edit: corrected wrong info

          2 votes
          1. Soptik
            Link Parent
            I just want to point out, you don't need .edu address, any proof that you're studying is ok (they gave me the student pack with just paper from school with my name on it - and it wasn't even in...

            I just want to point out, you don't need .edu address, any proof that you're studying is ok (they gave me the student pack with just paper from school with my name on it - and it wasn't even in English).

            6 votes
    3. yellow
      Link Parent
      Perhaps it is not a matter of "someone writing why Medium is bad on Medium" but "someone on Medium writing writing why Medium is bad.'" I've never used Medium, but his account appears to be not...

      So why is he writing on Medium in the first place?

      Perhaps it is not a matter of "someone writing why Medium is bad on Medium" but "someone on Medium writing writing why Medium is bad.'" I've never used Medium, but his account appears to be not particularly active, but quite old.

      Or its just that Medium users are his audience.

      6 votes
    4. [2]
      mrnd
      Link Parent
      It's definitely intentional. This is his only Medium-post and the rest of his writing is self-hosted.

      It's definitely intentional. This is his only Medium-post and the rest of his writing is self-hosted.

      6 votes
  4. [5]
    rickdg
    Link
    Any way to self-host something with the same interface? At least when it first started, Medium made all your articles look good and had the kind of WYSIWYG editor that didn't let you shoot...

    Any way to self-host something with the same interface? At least when it first started, Medium made all your articles look good and had the kind of WYSIWYG editor that didn't let you shoot yourself in the foot. In fact, they still have all of that, just a lot of trash on top now.

    5 votes
    1. [3]
      rkcr
      Link Parent
      I use Ghost. I'm not self-hosting (I pay them) but you can choose to go the self-host route. Their latest versions use a nice WYSIWYG editor (though I still just stick to Markdown myself).

      I use Ghost. I'm not self-hosting (I pay them) but you can choose to go the self-host route.

      Their latest versions use a nice WYSIWYG editor (though I still just stick to Markdown myself).

      6 votes
      1. [2]
        rickdg
        Link Parent
        I've already self-hosted Ghost a few years ago. Nice and fast, but not as beautiful as Medium.

        I've already self-hosted Ghost a few years ago. Nice and fast, but not as beautiful as Medium.

        3 votes
        1. rkcr
          Link Parent
          I suggest checking it out again. They've really overhauled the theming in the past year.

          I suggest checking it out again. They've really overhauled the theming in the past year.

          3 votes
    2. demifiend
      Link Parent
      WordPress is working on a new editor called Gutenberg that works kinda like Medium, but breaks paragraphs into blocks that you can move around and fiddle with.

      Any way to self-host something with the same interface?

      WordPress is working on a new editor called Gutenberg that works kinda like Medium, but breaks paragraphs into blocks that you can move around and fiddle with.

      6 votes
  5. [2]
    unknown user
    Link
    Medium is a poor choice for anything, I'm 99% less likely to read an article if it's hosted on Medium. Because, first of all, it's not Medium, it's XXXXXL, and it's an epitome of crappy idiotic...

    Medium is a poor choice for anything, I'm 99% less likely to read an article if it's hosted on Medium. Because, first of all, it's not Medium, it's XXXXXL, and it's an epitome of crappy idiotic user-hostile design. Then, almost the entirety of articles I've encountered there has been of low quality to absolute garbage. Blogger is way better, at least with older templates.

    4 votes
    1. unknown user
      (edited )
      Link Parent
      I wish I could lay claim to this quote, considering it’s genius—but alas I simply read it on HackerNews about a year ago: “It’s called Medium because it’s neither rare nor well done.”

      I wish I could lay claim to this quote, considering it’s genius—but alas I simply read it on HackerNews about a year ago:

      “It’s called Medium because it’s neither rare nor well done.”

      18 votes
  6. [3]
    christin
    Link
    What alternatives do folks suggest for drawing audiences? I ended up syndicating my content from a wordpress self-hosted site onto Medium, because it seems harder to connect with people without...

    What alternatives do folks suggest for drawing audiences? I ended up syndicating my content from a wordpress self-hosted site onto Medium, because it seems harder to connect with people without leveraging an existing community.

    4 votes
    1. meghan
      Link Parent
      What kind of content do you write about? If you're a developer I'd definitely recommend joining https://dev.to. And you can always post "articles" here as text posts :)

      What kind of content do you write about? If you're a developer I'd definitely recommend joining https://dev.to. And you can always post "articles" here as text posts :)

      2 votes
    2. cos
      Link Parent
      For now, self-hosting and syndicating to Medium is probably your best bet. Going forward, self-hosting will likely continue to be your best bet, but Medium might be replaced as the central...

      For now, self-hosting and syndicating to Medium is probably your best bet. Going forward, self-hosting will likely continue to be your best bet, but Medium might be replaced as the central blogging hub of the Internet. In short, always self-host and syndicate where the people are.

      1 vote
  7. meghan
    Link
    I know this is late but I recently started work on a SPA that allows you to read articles w/out all the clutter and ads. It's fully open source and I just added support for medium.com! (I'll be...

    I know this is late but I recently started work on a SPA that allows you to read articles w/out all the clutter and ads. It's fully open source and I just added support for medium.com! (I'll be making a full post about this once I add support for more sites.
    Bookmarklet: javascript:open("https://nektro.github.io/reader/?url="+location.href,"_blank").focus()
    https://nektro.github.io/reader/
    https://github.com/nektro/reader

    1 vote