From a non-MAGA’ers perspective;

He took a perfectly fine (albeit starting to decline) social media platform with millions of users and derailed it completely from what it was before to a farce.

Why even buy Twitter if you’re going to change the entire format, including the actual name of the brand? Why not build a competitor from the ground up and call it X?

Unless you’re the melonhead billionaire your guess is better than mine, but I wonder if this bumbling incompetence is pre-orchestrated somehow or if he’s making it up as he goes.